Job Description

Digital Marketing Manager

The Digital Marketing Manager will oversee the Company's interactions with the community by building and implementing content strategies on a variety of social media platforms to ensure the key business objectives are met. He/She builds strategies to publish display, social media, SEO and web advertisements. With the team, he/she brainstorms new, creative ideas for digital campaigns, then they’ll build a schedule for each element of the campaign. They delegate the necessary takes to each team member based on their specific interests or skills. Responsibilities

• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition. Identifies trends and insights, and optimizes spend and performance based on the insights.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Monitor the company’s social media channels and support strategies to respond to queries and comments to build the engagement with the community
• Designs, builds, and maintains the Company’s social media presence.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Brainstorms new and creative growth strategies through digital marketing.
• Work with other teams to ensure brand consistency

Requirements

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• A Bachelor’s Degree in Marketing or Equivalent
• Proven track record and experience as a Digital Marketing Manager
• Experience in content management
• Excellent knowledge of SEO, keyword research and Google Analytics
• A passion for building strong community and storytelling
• Experience in developing high-quality contents, paid and owned media campaigns
• Analytical and detail-oriented
• Deep knowledge of online marketing channels
• Able to develop budgets
• Familiar with financial planning and strategy

We only accept direct application to siewhoon.foong@giantsingapore.com Only shortlisted candidates will be notified.

Foong Siew Hoon (CEI Registration No: R1108953) Giant Recruitment Pte Ltd EA Licence 22C0921