Job Description

Digital Marketing & Social Media Executive

The Digital Marketing & Social Media Executive is the key person in charge of executing the company’s digital marketing campaigns. He/she is involved throughout the campaign ideation, planning, implementation, measurement, and optimization process. It is therefore essential that he/she has hands-on experience using various digital marketing platforms.

The Digital Marketing & Social Media Executive works closely with the retail & F&B team and/or digital agencies to achieve specific company objectives set by the Director.

Roles and Responsibilities

• Assist the team in the development of the overall digital marketing strategy
• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
• Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
• Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
• Manage social media marketing campaigns
• Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
• Manage SEO campaigns
• Set up conversion, pixel, and event tracking on the website and across various digital platforms
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
• Maintain shopify online store with up-to-date content
• Work closely with logistic personnel to update stockscreate new items on Shopify
  

• Candidates that possess at least a diploma or professional certification in either Marketing, Digital Marketing, Public Relations or Mass Communication from an accredited institution.
• Experience in coding, website development, paid advertising and blog writing skills.
• Must have experience in Shopify platform.
• Requires 1 – 3 years of experience.