Plan, develop and execute all digital marketing strategies, including SEO/SEM, Content Marketing, CRM database, email, social media and online advertising campaigns
Develop and execute CRM strategies to grow customer database, enforce segmentation & lead nurturing.
Develop & Execute the Content Marketing strategies to grow inbound traffic & support SEO initiatives
Develop a SEO strategy & align it with the website architecture, content, linking, internal linking architecture, page construction, meta-data content and other factors to improve SEO positions for target keywords.
Develop and implement a SEM strategy and ensure alignment to respective business domains and their needs.
Develop and execute the digital marketing strategy for key international markets including the U.S., Europe, and the GCC.
Work closely with 3rd party vendors to manage the development and maintenance of microsites while building strong relationships with existing vendors.
Provide creative ways to stimulate and capture interest of our target market online, collecting contact details of potential new customers, for lead nurturing and generation.
Analyse and evaluate end-to-end user experiences across multiple channels and customer touch points to influence our digital marketing strategy.
Ensure the strategic and tactical use of social media to drive marketing objectives
Data Analytics and reporting. Measure digital performance to KPIs and generate reports on performance of campaigns, and marketing channels. Analyse key metrics and drive optimisation and actionable change.
Develop annual budget to execute on the department\xe2\x80\x99s Digital Marketing strategy, including forecasting, reporting and effective utilization.
Keeps up to date with current digital trends and developments and ensure we remain timely and current in our use of digital marketing
Requirements
Bachelor\xe2\x80\x99s or Masters degree in related discipline.
Certification(s) in in related disciplines (preferred. For example, Google Analytics, Salesforce, Pardot etc)
Minimum eight to ten years of working experience in digital marketing
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