Job Description

Nightowl SEO is a boutique SEO agency based in Singapore and Malaysia. We are made up of a specialised team of technical marketers, who have been dabbling with digital marketing especially SEO since 2013. We help our Clients become the best of the best within their industry, by making them visible everywhere in the search engine from local to regional, growing the volume of their web traffic, through SEO and SEM.



Learning Outcomes & Objectives

• Broaden your knowledge on Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)
• Widen your horizon by writing or proofreading for various industries
• Understand latest search algorithms and changes in the SEO landscape
• Develop technical and analytical skills in executing SEO and PPC Campaigns
• Learn how to effectively measure and drive SEO or PPC campaign performance
• Get trained in noticing blind spots in digital marketing processes and crafting solutions to deliver value to clients

Job Scope & Responsibilities

We are seeking someone to take on the role of an Digital Marketing Intern, who has a passion in creating engaging content narratives, a curiosity for how search engines work, and finds fulfilment in cracking the code towards ranking breakthroughs in Google.

• Work collaboratively with the team to maintain SEO daily routines and PPC campaigns

• Conduct SEO audit on clients\xe2\x80\x99 websites to determine areas for improvement and optimisation

• Perform competitive analysis on industry competitors to create a winning strategy for client\xe2\x80\x99s campaign

• Support Campaign Managers in executing digital strategies that align with the client\xe2\x80\x99s campaign goals, including content creation and updates, link building and on-site optimisation

• Conduct technical SEO optimisation and website fixes that may negatively impact organic search rankings, ensuring that websites comply with SEO best practices and guidelines

• Occasional writing and proofreading of SEO articles for client\xe2\x80\x99s website

• Implement conversion tracking for client\xe2\x80\x99s website with Google Analytics tools

• Support Campaign Managers in executing, monitoring and optimising PPC campaigns to drive high-quality traffic and maximise campaign conversions

• Craft compelling search ad copy that interest potential target audience, build relevancy with target keywords, and drive higher ad quality score

• Trim low performing and optimise performing search ads, and conduct a/b testing to identify qualified incremental opportunities and identify a winning formula that is efficient and scalable

• Track PPC keyword bids, expenditure caps, and other key account metrics, analysing data to make informed decisions about budget or campaign adjustment

Requirements:

• Singaporean or Singapore PR
• Currently enrolled in a Degree/Diploma in marketing related fields
• Has own personal laptop / desktop to work remotely
• Can commit a minimum period of 3 months (preferably 6 months)
• Great command of English language for the purpose of writing and proofreading articles
• Passionate about content creation
• Meticulous with an attention to detail
• Great team player, yet independent and self motivated in managing workload effectively
• Proactive, receptive to feedback, and adaptive to changes

Good to have:

• Basic understanding of SEO and SEM
• Knowledge or experience using WordPress, or other Content Management Systems
• Knowledge or experience using Google Analytics, Google Search Console, and other SEO tools
• Prior experience in digital marketing will be a bonus

Working Days & Hours:

Monday to Friday, except for public holidays, 9.30am to 6.30pm SGT

Benefits

• Open work culture that allows you to be free to share, contribute and learn all facets of the business
• Small team environment that gives you the ability to stand out and make a big impact
• Work remotely from wherever you are
• Flexible work schedule

Application Instructions

Indicate your internship availability period and submit your resume to detailing your experience. Applicants with a basic understanding or prior experience in SEO and SEM will be favourably considered. Kindly note that only shortlisted candidates will be notified.

InternSG