Job Description

Roles & responsibilities:

• Work with cross-functional teams (creative, performance marketing, tech and SEO) to establish marketing strategies to support Vertical Institute’s revenue goals
• Plan full-funnel marketing strategies across paid media, organic, content marketing, PR, email, SEO, webinars
• Maximize the relationship with our creative team and performance marketing team by providing clear guidance towards your desired results
• Manage the strategy of social media platforms (including Facebook, Instagram, LinkedIn, Instagram, TikTok, YouTube) and drive content creation with our design team
• Collaborate on SEO strategies with our SEO team
• Analyse data to monitor revenue performance and uncover areas for improvement with our performance marketing team
• Create, manage and experiment with new channels and strategies to increase revenue
• Management of monthly budgets to ensure efficient and effective marketing spend

• At least 1-2 years of marketing experience
• At least a bachelor’s degree in marketing, communications, business or any related field is preferred
• Basic understanding of paid social (Facebook/Instagram ads, LinkedIn ads, TikTok ads, YouTube ads, etc), paid search (Google ads), user experience, email marketing, content marketing and SEO
• Experience managing campaigns across multiple channels
• Have a passion for technology and education
• A self-starter that loves a fast-paced environment and new challenges
• High level of initiative with the ability to perform under pressure and tight deadlines
• Strong sense of ownership and accountability
• Excellent written and verbal communication skills is a must
• Ability to work independently and on multiple projects concurrently

• Work-from-home
• Attractive remuneration and bonuses
• Collaborative, friendly and nurturing startup environment