Job Description

:We are looking for an experienced and energetic Digital Marketing Specialist in charge of the strategic planning, execution, and optimization of our online marketing efforts. The ideal candidate should have a passion for marketing and technology, well versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. Our ideal digital marketing specialist is tech-savvy and intuitive with great ideas to reinforce our marketing campaigns.Job Responsibilities

• Plans and executes all web, Search engine optimization (SEO)/ Search Engine Marketing (SEM), database marketing, email, social media, and display advertising campaigns.

• Designs, builds, and maintains our social media presence.

• Orchestrating digital content strategies across all online platforms.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with other partner agencies and vendor partners.
• Evaluates emerging technologies.
• Designing and implementing creative marketing strategies to disseminate content.
• Driving traffic and engagement that translates to sales and brand promotion.

Requirements

• Bachelor's degree in marketing or a related field
• Proven working experience in digital marketing
• Must be proficient in Office/iWork, familiar with SEO, SEM, Digital Ads etc.
• Knowledge in Google Analytics, Firebase, Web Analytics, Affiliate Marketing, and other digital marketing tools is a must
• Experience in executing livestreams, webinars, Lazlive, Shopee live, etc. is an advantage
• Experience in setting up and optimizing pay per click (PPC) campaigns on all major search engines
• Must have excellent written and verbal communication skills

• Must have excellent time management, organizational and planning skills

• Must have excellent time management skills and reasonably prioritizes urgent work

• Must have excellent attention to detail and problem-solving skills

• Must have excellent interpersonal skills ranging suppliers, clients to company management

• Must be service-oriented and client-focused
• Must be prepared to work long, reasonable hours
• College graduate of marketing, communications or business courses

• Willing to work in a hybrid set-up
• Office location: Madrigal Business Park, Alabang

Job Type: Full-timeSchedule:

• Monday to Friday

Ability to commute/relocate:

• Alabang: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Can you bring your own device to work
• How many years of work experience do you have using Google Analytics?
• How many years of experience do you have on SEO / SEM?
• How many years of digital marketing experience do you have?