Job Description

The Digital Marketing SpecialistaEUR(TM)s role is to design, create, and deliver marketing programs to support expansion and growth of the studio and its clients. The DMS is responsible for overseeing a company's interactions with the public by implementing social media platforms' content strategies. Their duties include analyzing engagement data, identifying trends in customer interactions, and planning digital campaigns to build community online.Primary Roles: A Reports directly to the Creative Director to develop, implement and manage social media strategyA Define most important social media KPIsA Manage and oversee social media contentA Measure the success of every digital campaignA Optimize content for search enginesA Compile performances report using Google Analytics programA Keep attention to the updates of GoogleaEUR(TM)s Algorithm.A Contribute to the companyaEUR(TM)s blog for on-page and off-page optimization.A Conduct keyword research according to the latest keyword research strategies.A Track, report, and analyze website analytics, and PPC campaignsOther Responsibilities Include: A Optimize the landing pages of paid search engine marketing campaigns.A Research and analyze advertising links of the competitors.A Manage the expense and budget of campaigns, and estimate monthly costs.A In-depth website analysis.A Define the metrics and relevant data sources of the company.A Extract reports from multiple sources like IT, operations and customer feedback.A Monitoring competitorsaEUR(TM) online activitiesA Stay up to date with the latest social media best practices and technologiesA Use social media marketing toolsA Work with copywriters and designers to ensure content is informative and appealingA Monitor SEO and user engagement and suggest content optimizationA Communicate with industry professionals and influencers via social media to create a strong networkA Researching the latest trends in search engine optimization, social media, and content marketingA Measuring and monitoring clientsaEUR(TM) website and social media traffic statisticsA Developing a companyaEUR(TM)s online advertising strategy based on budget, target demographic, and desired outcomeA Building a companyaEUR(TM)s online presence through blogging, social media management, and email marketingA Executing the digital marketing campaign by creating landing pages, pitching articles to blogs, and setting up Google Adwords campaignsA Present campaign recommendations to the Creative DirectorSkills Requirement: A Know how to engage people, leverage monitoring tools for insights, and align their work with a brand's goals.A Have an eye for social media trends and know how to engage the companyaEUR(TM)s followers.A Social Media Strategist using social media for brand awareness and impressionsA Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and other social media best practicesA Understanding of SEO and web traffic metricsA Experience with doing audience and buyer persona researchA Good understanding of social media KPIsA Knowledge of marketing digital tools and techniquesA Experience with SEO/SEM campaignsA Solid computer skills, including MS Excel, web analytics and Google AdwordsA Excellent communication and presentation skillsA Strong analytical skills with a goal-oriented attitudeA BSc degree in Marketing or relevant fieldA Familiarity with web design and publishingA Excellent multitasking skillsA Great leadership skillsA Critical thinker and problem-solving skillsA Team playerA Good time-management skillsA Great interpersonal, presentation, and communication skillsA BSc degree in Marketing or relevant fieldJob Types: Full-time, PermanentSchedule:

• 8 hour shift
• Day shift

Supplemental Pay:

• 13th month salary
• Overtime pay

COVID-19 considerations:
All customers and employees are required to wear masks and sanitize before entering the premises.Ability to commute/relocate:

• Los Baaos, Laguna: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Required)