Job Description

• Responsible for developing, implementing & managing pay-per-click media strategies across Search Engines (Google) and Social Media (Facebook, Instagram, LinkedIn, etc)
• Assume ownership of assigned paid search/social campaigns to ensure the delivery of KPIs.
• Develop marketing campaigns around keywords and targeted demographics, develop ads (text and display network), and ad groups for accounts that will drive traffic to a website and convert them to customers.
• Perform daily account management of pay-per-click accounts on search and social media marketing platforms such as Google AdWords and Facebook Marketing.
• Tracks and analyzes campaign data to identify optimization opportunities in accordance with client goals.
• Ensure UX/UI best practice is in place and website is optimized for search/social campaign so as to achieve best possible returns for our advertisers
• Provide updates, alerts and monthly reports on paid search/social campaigns’ performance
• Collaborate with internal stakeholders (Account Manager, Sales, Graphics Team, Web Team, etc) to complement and enhance both clientele support and overall Search/Social performance.

• At least 1-year relevant work experience in Search Engine Marketing (SEM) / Paid Search (PPC) / Social Media Marketing/Search Engine Optimisation (SEO)
• Candidates with more experience could be considered for a managerial role.
• Fresh Graduates with potential will be considered
• Familiar with Adwords/Analytics and social media platforms (Facebook, Instagram, and YouTube)
• Proficient experience with various types of campaigns such as search, display and remarketing.
• Proven track record in managing numerous clients at varying levels of media spend.
• Google Adwords/Analytics Certification is a plus.
• Facebook Certification is a plus
• Stay up-to-date with PPC/Social Media industry trends and developments.
• In-depth experience with website analytics tools.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals