Job Description

Smartidea Pte Ltd Orchard SGD 2,500 - SGD 3,500 Job Highlights

• Worklife Balance
• Warmth & Inclusive Working Environment
• Attractive Staff Benefits

Digital Marketing Specialist

We are looking for a Digital Marketing Specialist specializing in Programmatic Ads and has experienced in driving successful paid marketing campaigns. In this role, you will be required to plan, set up, optimize, and manage programmatic campaigns across various media types and platforms including display, video, mobile, and social. To be successful in this role, you must be a goal oriented, and data driven to reach desired outcomes. Your ability to thinking strategically, backed up with knowledge in data analytics will enable you to identify opportunities, target audiences to optimize and scale ad spending, effectively.

Responsibilities

• Design and implement programmatic campaigns
• Setup, launch, trafficking and optimizing of campaigns in the media buying platforms (DSPs)
• End to end execute programmatic buys through understanding targets and business objectives
• Recommend an appropriate mix of strategies and tactics inside the DSP to help drive delivery critical metrics and specific media targets such as conversion goals
• Coaching media buyers within the organization on best practices, optimizations, etc.
• Proactively monitor, analyze, and optimize campaigns through testing with ad copy, landing pages, bidding strategies, audience targeting and other applicable methods.
• Provide oversight and be able to generate weekly and monthly reports for all major metrics, goals tracking (KPI), revenue tracking (ROI), and other paid advertisement initiatives.

Requirements

• 1 year of hands-on experience running performance campaigns in programmatic platforms such as DV60 and Taboola
• Deep understanding of the latest trends/challenges/capabilities in the direct buying display & retargeting fields
• Industry knowledge as demonstrated via past advertising campaigns

Additional Information

Career Level Executive

Qualification Higher Secondary/Pre-U/'A' Level, Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree, Post Graduate Diploma, Professional Degree

Years of Experience 1 year

Job Type Full-Time

Job Specializations Computer/Information Technology, IT-Software

Company Overview Smartidea is a leading internet consultancy company specialising in advertising technology. We work with clients all over the world. The company incorporated in Singapore in 1999. Now has its corporate headquarters based in the heart of Singapore's central business district, and has Representative Offices in United States, Europe and Philippines. Smartidea offers a broad range of services focused at helping businesses get the most from their websites. This can range from website planning, through developing internet marketing roadmaps, to providing ongoing online internet advice and support. Keeping ourselves at the forefront of technology, we are taking the business to new heights by venturing into mobile developments.

Additional Company Information

Registration No. 199901498M

Company Size 1 - 50 Employees

Industry Computer / Information Technology (Software)

Benefits & Others Medical, Regular hours, Mondays - Fridays, Casual (e.g. T-shirts), well-stocked fridge and pantry with beverage and snacks.