Job Description

Description Factorem.co is Southeast Asia’s first on-demand manufacturing platform. As a Marketing Specialist, you’ll be joining a team of like-minded, creative individuals transforming a traditional space. We are looking for an independent, people-person that is capable of creating visually delightful and easy-to-use digital products while working in a fast-paced start-up environment that tackles the up-and-coming hardware industry boom in the region. You can expect to deeply engage and coordinate with internal teams in mobilizing change and drive commercial success in the startup. Come join us in our journey to enable manufacturing agility for all - helping anyone make, anytime.

Factorem is based in Singapore, and backed by Enterprise Singapore, NUS Enterprise & Iterative.vc.

Responsibilities: 1. Content Marketing & Campaign Planning

• Content creation, writing newsletters to external stakeholders, creating visuals ranging from infographics and illustrations for social media platforms (FB, LinkedIn, Website)
• Plan, propose and execute marketing campaigns across social media platforms and EDM on launch of key initiatives (i.e. R&D features)
• Perform market and competitor analysis to conceptualize brand and improve messaging
• Document, track and maintain campaign matrix to evaluate pre to post campaign performance

• Manage both on-page SEO and off-page SEO for the company.
• Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
• Manage campaign expenses, estimate monthly costs and stay on budget

• Improve and design a user-centric Landing Page (simple, intuitive, brand consistency)
• Incorporating user feedback, and usability findings into designing a seamless 11-star
• experience on Factorem Platform.
  

• Enthusiastic, creative in designing visuals/copywriting

• Independent, responsible and takes ownership of work

• Highly organized, interpersonal and communication skills

• Ability to work in a fast-paced environment and under pressure

• Experience with executing and optimizing marketing campaigns for B2B sectors

• Experience in project management and website analytics tools (i.e. Google Analytics)