Job Description

Role Summary * Identify and create digital marketing campaigns and promotional content to target market and audience * Track, analyse and enhance campaign performance * Develop, plan, and man Role Summary Identify and create digital marketing campaigns and promotional content to target market and audience Track, analyse and enhance campaign performance Develop, plan, and manage online advertising strategy across all the social media platforms to meet CK Star's business goals (i.e. Facebook, Instagram, Tik Tok, Twitter, Google Ads, LinkedIn, YouTube) Maintain CK Star's website and fix any bugs Manage CK Star's membership base and engage the members with promotions and newsletter Planning of digital marketing strategies to improve sales, traffic, and engagement Ensure that digital marketing strategies align with overall business strategies of CK Star Prepare marketing indemnity for online / offline promotion Manage the allocated digital marketing budget effectively and efficiently Continuously be updated of new social media platforms, web technologies and digital marketing trends Craft press releases for each project involved in the launch of CK Star's events (concert/festival) as necessary Work closely with CK Star marketing team to align communications objectives Assist with on-ground operations during event days Manage all social media platforms, requests, press conferences and other corporate events Requirements: Degree in Mass Communications or Business Management, preferably with major in Marketing At least 3-5 years of relevant digital marketing experience Prior e-commerce experience would be an advantage Possess technical and analytic skills Strong interpersonal communication, problem-solving, time management, planning and organisational skills Able to work well in a diverse and dynamic environment Is meticulous, well-organized, and able to work independently