Job Description

(22006B7)
Singapore-Singapore-Singapore | Full-time | Permanent | Standard


Job Responsibilities

• Build a digital marketing roadmap that includes a scalable digital acquisition framework to supports the growth objectives for Paid, Owned, Earned channels
• Support the company’s marketing strategy, execution, growth and online presence, working closely with stakeholders to identify and translate objectives into digital assets and visual communication materials that serve both internal and external audiences
• Drive daily operations together with external agencies and internal teams to optimize SEM performance and paid campaigns across digital and social platforms
• Manage SEO operations on-page and off-page including (but not limited to) keywords optimization, link building and user experience
• Lead in content marketing development with agencies or media partners eg. website articles, landing pages, text ads, social ads for use across the conversion funnel
• Measure and report digital marketing performance, optimizing spend and performance based on insights
• Enhance brand awareness within the digital space as well as drive website traffic and acquire leads/customers
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple customer touch points
• Business partner for GMNC sales team

• Degree in Marketing/ Business Admin (or related discipline) will be an added advantage
• At least 7-10 years experience in a digital marketing role
• Experience in digital and data-driven marketing across creative, media & technology
• Hands-on experience in digital and data-driven marketing across creative, media & technology
• Experience in handling CRM and digital paid media channels including social and search
• Experience in working on social media, website analytics, search & other digital channels
• Implemented large scale digital campaigns with demonstrable business impact
• Experience in working with CMS like WordPress and AEM
• Experience with digital lead generation lifecycle including email marketing, inbound marketing techniques and analytics
• Experienced with digital marketing tools eg. Google analytics, Search console, Google Ads console, SEO tools and CMS platforms like Adobe Experience Manager
• Strong cross-functional and team collaboration skills with the ability to manage senior level stakeholders
• Ability to work under pressure, meet deadlines and handle multiple projects simultaneously
• Knowledge of Marketing Automation platforms like Marketo / Hubspot is an added advantage