Job Description

What the role is:

About CPF Board The Central Provident Fund (CPF) Board helps 4 million members save for their retirement, healthcare and housing needs. As the trustee of the nation\'s retirement savings, we serve CPF members knowing that we make a difference. At CPF Board, we believe in developing individuals who are inspired to do their life\'s best work, through 3Ps: Purposeful Work, Professional Growth, People & Culture. \xe2\x80\xa2 Purposeful Work - We\'re not just your typical pension fund; we\'re a national social security organization, and we take pride in the difference we make. \xe2\x80\xa2 Professional Growth - Embark on a journey of learning and skill development. Even though you\'re starting with one organization, you\'re opening doors to a myriad of career opportunities down the road. \xe2\x80\xa2 People and Culture - Be part of a mission-oriented organisation with a strong culture of teamwork, collaboration, and innovation. We treasure our people as our most valuable asset, promoting a culture of respect, diversity, and inclusivity. We believe in ensuring that everyone\'s voice is not just heard but celebrated. Apply for our internship programme and be a part of #TeamCPF today, to make a difference in the lives of others and in the future of Singapore. About the Team Media & Publicity Department Strengthen CPFB\'s reputation, sustain Singaporean\'s trust in CPFB schemes and systems, and influence behavioural change in members. Inform, educate and help Singaporeans understand the benefits and options they have with CPF through campaigns and mainstream, social and digital media so that they can make the best use of their savings to build a strong foundation for their retirement.

What you will be working on:

As a Digital & Performance Marketing Intern, you will be responsible for supporting CPF Board\'s email marketing and performance marketing efforts. Your role will involve working closely with various stakeholders and vendors to create and deploy electronic direct mailers (eDMs) and advertisements to our members and employers. Your key responsibilities include: \xe2\x80\xa2 Email Marketing: Assist in the planning, execution, and optimization of email marketing campaigns. Familiarity with email marketing products such as Adobe Campaign Standard is a bonus. \xe2\x80\xa2 Graphic Design and Copywriting: Create visually appealing and engaging eDMs and advertisements. Proficiency in tools like Photoshop, Illustrator, and Canva is a bonus. \xe2\x80\xa2 Data Analysis: Help with data analysis to evaluate the performance of eDM campaigns and identify opportunities for improvement. \xe2\x80\xa2 EDM Calendar Management: Assist in maintaining the eDM calendar, ensuring timely delivery of eDMs and advertisements. \xe2\x80\xa2 Asset Management: Manage eDM assets and resources for efficient campaign execution. What you can expect During your internship with CPF Board, you can expect: \xe2\x80\xa2 Hands-on experience in email marketing and performance optimization. \xe2\x80\xa2 Exposure to a dynamic and mission-driven work environment. \xe2\x80\xa2 Opportunities for professional growth and development.

What we are looking for:

We are seeking candidates who meet the following criteria: \xe2\x80\xa2 Available Full time (5 days/week) \xe2\x80\xa2 Currently pursuing a Diploma/Bachelor\'s degree in Digital & Social media, Marketing, Communication Studies or a related field. \xe2\x80\xa2 Proficiency in tools like Photoshop, Illustrator, and Canva \xe2\x80\xa2 Strong graphic design and copywriting skills. \xe2\x80\xa2 Familiar with email marketing products such as Adobe Campaign Standard To learn more about what it\'s like to work at CPF Board, visit www.cpf.gov.sg/careers.

About Central Provident Fund Board:

At the Central Provident Fund (CPF) Board, we believe in developing individuals who are inspired to do their life\'s best work, through 3Ps: Purposeful Work, Professional Growth, People & Culture. Purposeful Work - The CPF Board helps 4 million members save for their retirement, healthcare and housing needs. Beyond being a pension fund, we are unique in being a national social security organisation, and we serve CPF members knowing that we make a difference. Professional Growth - At CPF Board, you will have the opportunity to learn on the job and pick up new skills and knowledge. Although you are joining one organisation, you will have access to many career paths in the years ahead. People and Culture - When you join CPF Board, you become part of a mission-oriented organisation with a strong culture of teamwork, collaboration, and innovation. As an employer, we value our people as our greatest asset, and foster a culture of respect, diversity, and inclusivity, where everyone\'s voice is heard, and contributions are recognised and celebrated. Come and be a part of #TeamCPF today, to make a difference in the lives of others and in the future of Singapore.

Central Provident Fund Board