Job Description

Job Number 23132039
Job Category Public Relations & Communications
Location Singapore Regional Office, 2 Harbourfront Place #06-08, Singapore, Singapore, Singapore
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management

JOB SUMMARY

Communications and Brand PR is an integral part of the Consumer Operations department which leads the overall consumer strategy comprising of Sales, Marketing, Revenue Management, Brand Management, Digital, Distribution, Communications, Loyalty, and Consumer Insights functions.

In this exciting, fast-paced position, the Director, Brand PR Communications, Premium & Select, APEC (Asia Pacific excluding China) will report to the Vice President, Communications, APEC in driving communications for consumer brand initiatives across the region. The Director, Brand PR, Premium & Select APEC will have a manager reporting to them and will oversee the strategic public relations for Marriott International\xe2\x80\x99s premium and select brand portfolio, which includes more than 10 brands including but not limited to Sheraton, Marriott, Westin, Le Meridien, Moxy, Renaissance, Fairfeld by Marriott, Aloft Hotels, Four Points, AC Hotels to name a few.

The Brand PR team establishes the group\xe2\x80\x99s vision and works with the team to identify goals and KPIs to drive PR results for the Premium & Select Brands, driving brand affinity as well as building awareness of the overall Premium & Select brands portfolio. The scope also includes supporting the executive positioning of relevant brand and/or marketing spokespeople. The Director, Brand PR, Premium & Select APEC will be responsible for fully integrating public relations into each brand\xe2\x80\x99s overall consumer marketing plans and communications objectives, developing and successfully executing these consumer-focused public relations plans utilizing proven PR practices as well as out-of-the-box thinking that drives awareness of, and action by, the company\xe2\x80\x99s target consumers.

The candidate is a proactive, adaptable and detail-oriented PR professional who possesses a clear understanding of the regional media landscape and contributes to compelling PR storytelling for Marriott International\xe2\x80\x99s distinctive portfolio of brands and company initiatives.

CANDIDATE PROFILE
Education and Experience

• Formal training in Public Relations, a university degree or equivalent experience in public relations, communications or journalism.
• Ten years minimum in public relations.
• Consumer public relations and/or media experience/ corporate travel industry experience.
• Experience in public relations agency/journalism background is a plus.

SKILLS AND COMPETENCIES

• Travel, hospitality, consumer goods industry or luxury goods background in public relations.
• Strong logistics, projects and events management experience necessary.
• Solid understanding of the print, electronic, broadcast and social arenas.
• Proficiency with Excel, PowerPoint and Word computer programs.
• Extensive knowledge of social media platforms.
• Excellent English writing skills and oral proficiency
• Solid understanding of the hotel business and/or travel industry.

CORE WORK ACTIVITIES

• Work alongside the Brand and Marketing team to develop and execute the Brand PR strategy of brand marketing campaigns and initiatives.
• Drives the brand portfolio preference and reputation in the region. Ensures synergies are outlined and identified which complement and support Consumer Operations plans in APEC
• Supports, coordinates and executes innovative Public Relations and publicity programs that will increase revenue and awareness, creating a positive perception of the brands. Programs should address specific needs as outlined in the marketing plan(s) and capitalize on unexpected opportunities as they arise.
• Works alongside the Area/ field marketing team, to implement holistic integrated public relations strategy for targeted customers to achieve brand preference.
• Drives awareness and preference on halo hotels and restaurants & bars as identified by APEC Regional team, as part of the Premium & Select brands portfolio
• Provides PR support in strategic planning and integration within region/ hotels to brand standards.
• Coordinates and liaises with PR agencies to leverage the strength of the brands and past successes to produce opportunities for the brands in the region and beyond, as well as contributing to produce brand results in all projects and undertakings.
• Contributes to elevating Marriott\xe2\x80\x99s premium & select brands through media relations, events, partnerships, to strengthen recognition and understanding of Marriott\xe2\x80\x99s brands and hotels
• Provides timely and accurate responses when media queried. Stays abreast of news; launches proactive communications plan internally and externally.
• Maintains professional relationships with media, bloggers, influencers and gain cooperation and respect to earn a reputation as a source of reliable, newsworthy information.

MANAGEMENT COMPETENCIES
Leadership

• Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
• Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
• Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.

Learning and Applying Professional Expertise

• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
• Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.

Technical Acumen
o Creative Ideation & External Lens: Responsibilities of this role include the development and implementation of creative approaches to attract media attention and interest in Marriott\xe2\x80\x99s brand stories \xe2\x80\x93 whether that is through unique partnerships, creative pitching, experiential activations, one-of-a-kind events or leaning into trends (including sustainability and DEI) and the cultural zeitgeist in a way that is authentic for the specific brand. This role relies on a continual focus on communication trends and themes externally
o Media Relationships: A critical component of this role is to use the candidate\xe2\x80\x99s already established extensive media relationships - preferably in key luxury and consumer outlets - or ability to develop relationships in this very critical niche of the media and other key outlets/journalists in order to continually \xe2\x80\x9cpitch\xe2\x80\x9d Marriott brand stories
o Writing: The individual in this role is responsible for creating, editing and developing their own PR materials as well as overseeing the team\xe2\x80\x99s development of all related PR materials including messaging, news releases, executive briefs, talking points, presentations and pitches, among other documents
o Team Management: The Director manages a team with one direct report (where the report could also supports the PR work for the luxury brand portfolio); they are responsible for creating and maintaining a team environment that encourages accountability, high standards, innovation, emphasizing strong business performance as well as cultivating an understanding of and appreciation for the Marriott culture. The Senior Director oversees, manages, and mentors the PR team and is accountable for the team\xe2\x80\x99s performance to meet and/or exceed the goals as well as driving both Consumer Operations and Marriott\xe2\x80\x99s objectives. In addition, the Director is an example of a good Company steward and promotes Marriott\xe2\x80\x99s core values.
o Collaboration: The Director coordinates with other departments and teams \xe2\x80\x93 including with the Global Brand and Portfolio PR, APEC brand and marketing teams, and the company more broadly \xe2\x80\x93 and builds strong working relationships. This role creates strong professional relationships both internally and externally.
o Global Alignment: The Director, Brand PR is responsible for coordinating with the global Brand PR teams, to ensure global message alignment and appropriate regional implementation, as well as integrating their priorities in brand initiatives.
o Resource Management: The Director strategically manages agency resources as well as assigned budget. Reviews contracts and expenses; has approval authorization for certain expenses.
o Measurement: This position will also monitor and measure success using tools and resources available and will deliver goals and metrics on a timely basis to senior management.

Managing Execution

• Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world\xe2\x80\x99s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,\xe2\x80\x8b begin your purpose, belong to an amazing global\xe2\x80\x8b team, and become the best version of you.

Marriott