Director, Marketing

Singapore, Singapore

Job Description


About SJSJ is a diverse collective of problem solvers for the built environment, continually reimagining ways to create a smart and sustainable future.Headquartered in Singapore, the group has a global talent pool of 16,000 across SJ and its member companies AETOS, Atelier Ten, B+H, CHIL, KTP, Prostruct Consulting, Robert Bird Group, SAA, SMEC and Surbana Jurong, based in more than 120 offices in over 40 countries. They include architects, designers, planners, engineers, facilities managers, and other specialists driven by progressive thinking and creative ideas to shape a better future.Its technical experts deliver sustainable solutions that cover the entire project life cycle from planning and design, through to delivery and management, as well as a full suite of multidisciplinary consultancy services across a diverse range of sectors including transportation, water, aviation, healthcare, hospitality, and renewables.Job IntroSJ\xe2\x80\x99s Singapore-based Global Marketing & Communications (GMC) team is looking for a Marketing Director to support the organisation\xe2\x80\x99s ongoing transformation and help establish group-level operations for best-in-class marketing processes to build and advance the SJ brand on the global stage.A key member of GMC leadership team, the Marketing Director is responsible for brand marketing campaigns across all internal and external communication channels to shape the brand\xe2\x80\x99s perception and reputation.Well-versed in online and offline marketing best practices, with an intimate understanding of how marketing campaigns are brought to life through impactful storytelling, the Marketing Director works closely with internal stakeholders, senior leaders and other global and regional marketing & communications leads from the business lines.Key Accountabilities

  • Develop and implement group-level marketing strategies to establish the SJ brand globally
  • Build a new, multi-disciplinary marketing team that covers content marketing, publisher partnerships, martech, SEO/SEM and CRM.
  • Align marketing strategy and operations across the group in accordance with SJ\xe2\x80\x99s global operating model.
  • Support business line marketing teams regionally and globally with data-driven B2B strategies enabled by an optimised martech approach synced across the organisation and its IT infrastructure.
  • Increase ad budget efficiencies and demonstrate how marketing activities have a positive impact on business growth.
  • Build relationships with international content publishers and deliver long-form, serial content marketing programmes that will put SJ on the radar for key clients, but also shape perceptions with the general public.
ExperienceMinimum of 10 years of experience in marketing/ advertising with at least five years of experience in a leadership-oriented role. Newsroom experience or previous in-house content agency role a plus.Position Requirements
  • Strong track record in end-to-end creative content and marketing campaign production, as well as online publishing - from ideation to amplification
  • Ability to craft compelling transmedia narratives that span across multiple platforms and media types.
  • Highly developed communication, interpersonal and influencing skills to motivate and work cooperatively with others, at all levels
  • Creative and innovative, with a focus on continuous improvement
  • Proven ability of being an exceptional team player, collaborating with multiple content owners and subject matter experts
  • Strong sense of ownership of results
  • Expert knowledge in data analytics and how to apply it effectively in the strategy and decision-making process
  • In-depth knowledge of latest martech solutions, providers and how they can be leveraged for complex corporate environments across different geographies.
At Surbana Jurong, we put talent, hard work, teamwork and a fun workplace together to approach problems and solve them creatively and collaboratively. Join us in making a positive impact on the world!

Surbana Jurong

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Job Detail

  • Job Id
    JD1457740
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Singapore, Singapore
  • Education
    Not mentioned