Job Description

JOB PURPOSE You will be responsible for working with the School Principal, SLT, Regional MACTeam and School MAC team to create an outstanding experience for parents and students throughout every stage of our Family Experience Journey (FEJ) fromAwareness, Consideration, Purchase to Advocacy. You will set all relevant policies, procedures, quality and customer service standards and ensure their delivery to all prospective families and influencers. You will be an exceptional leader of people, coaching and developing your Admissions, Marketing andCommunications team members, influencing across the school as a valued member of the school Senior Leadership Team and acting as an ambassador for the school through external outreach.REPORTING TO School PrincipalDIRECT REPORTS Admissions Manager, Marketing Manager, Communications Officer, Student
Services Officer, ReceptionistsOTHER KEY Internal External
RELATIONSHIPS School Principal Parents and students

• Executive Leadership Team (ELT) External network including
• Senior Leadership Team (SLT) relocation agents, High
• Academic Staff Commissions, chambers of commerce, education agents,
• Regional Director of Admissions and schools, employers and key

Marketing accounts

• Regional Head of Marketing Marketing agencies
• Central Marketing, Admissions and Press and media contacts

Somminications(MAC) Team in London. Marketing services suppliers

• Other global MAC team members

PACKAGE Competitive remuneration and benefitsKEY RESULT AREA Measures of Performance FAMILY EXPERIENCE JOURNEY Parent satisfaction measured in
Adapt and implement the Family Experience Journey for the the annual parent survey
school.

• Mystery shop
• Parent feedback Lead, develop and execute best practice throughout the entire FEJ leveraging the global toolkit, framework emails and striving for outstanding standards.
• Lead the implementation of our Nord Anglia Admissions

Signatures leveraging the global toolkit and group examples of best practice.

• Lead the design and delivery of all key touch-points for parents and children throughout the entire FEJ, based on a deep understanding of their needs so that families experience the school's story and promises in action.

ADMISSIONS
Lead, coach and guide the Admissions Team to deliver annual budget
enrolment targets.

• Growth in new starters in line with budget
• Develop, execute and regularly monitor marketing, retention Student retention in line with and admissions plans. budget
• Lead and drive strategies to generate enquiries through both Delivery of weekly KPIs online and offline campaigns.
• Improved conversion at all
• Develop key processes and lead team to guide parents and touchpoints throughout the students through the admissions process, making the funnel compared to prior year experience positive, straightforward and engaging
• Feedback from parents throughout.
• Mystery shop Oversee all parent communication to ensure responsiveness

(24-hour response times during working week), quality Timely resolution to any issues (written and verbal language, structure and attention to flagged during weekly audit detail) and attitude (team warmth and enthusiasm).

• Lead across the school to systematically develop opportunities for 'magic moments' to happen throughout the FEJ.
• Lead team to develop an understanding of each family's needs and interests throughout the FEJ, using tools and templates to help the team find and sell to each families' sweet spot.
• Drive conversion at each stage of the pipeline by coaching and developing team to overcome objections, recognize buying signals and close at each step of the process.
• Oversee the admissions pipeline to ensure team are following best practice in managing unresponsive leads and are closing out appropriately.
• Lead the re-enrolment process with the school ELT and SLT to optimise retention and ensure the process of re-enrolment is as straightforward as possible.
• Lead the develop of school admissions procedures to adhere to groups policies and local market regulations.

• Participate in all elements of the admissions journey from enquiry to tours to enrolment providing timely appreciative and constructive feedback to team members.
• Personally handle a number of families from initial lead through to enrolment to always 'walk the talk' in delivering best-in-class parent experiences.
• Support the MAC team through attendance at school recruitment events.
• Lead the understanding of any local regulatory requirements and potential future changes to policy that might have a bearing on the Purchase stage of the Parent Experience

Journey and support decision-making in the school SLT with this knowledge.REPORTING AND DATA ANALYSIS Lead, coach and develop the team to maintain accurate datain school systems, enabling responsive decision making through the enrolment process and accurate forecasting during annual planning.

• Oversee data capture and lead management through CRM Delivery of weekly KPIs (Sales Force) and ensure that team adhere to NAE business

• Accuracy of plan versus actual rules in relation to data capture and management. in annual enrolment planning
• Lead the review of school enrolment data to identify
• Timely resolution to any issues opportunities and risks and develop plans to unlock and flagged during weekly audit mitigate.
• Lead all relevant analytics (lead velocity, conversation rates, performance against regional benchmarks, changes in lead sources, nationalities, industries and age groups) to best target future growth opportunities.
• Lead the deployment of a school enrolment forecast model aligned to regional and global processes to facilitate forecast discussions with key stakeholders in the school and at regional and central levels.
• Lead the implementation and execution of relevant management information and CRM systems planning and deployment working with regional and central teams.
• Become a 'super-user' for the CRM system in the school.

MARKETING & COMMUNICATIONSLead, coach and guide the Marketing & Communications team to understand the needs of internal and external stakeholders and develop marketing and communications strategies and activities which deliver the key school messages in a timely, relevant and engaging way.

• Together with the Marketing Manager and Regional Head of Marketing, develop the school brand equity and USP within versus budget and prior year local market parent and competitor context and aligned to Feedback from regional team the Nord Anglia brand position, together with the school message house and brand style guide.

• Oversee the implementation of the school brand style guide year on year to ensure consistency and quality of positioning and visual identity in all school collateral including core Nord Anglia Frequency of posts on target brand and marketing campaigns such as Juilliard, MIT, UNICEF and Global Campus.

• Support the Marketing Manager in website development and positive trend and meeting paid media to demonstrate leadership for the school at every social media benchmarks and stage of the parent online research journey.
• Support the Marketing Manager to develop the PR and media strategy for the school, stepping in to support media enquiries and crisis communications as appropriate.
• Lead the development of the annual marketing plan for the school.
• Oversee the development a content strategy for the school and develop an ongoing pipeline of content that can be used year-round to inspire, engage and inform all relevant internal and external stakeholders including parents, students, staff and alumni.
• Oversee the execution of the school content strategy across all school communication channels including News & Blogs and social media.
• Support and respond to all social media questions and comments directed at the school within 24 hours during the working week
• Oversee the development of a Communications policy for the school and all parent newsletters and MAC communications.
• Support and oversee the breadth of parent communications, and keep a finger on the pulse to understand from parents what is working and not working. Provide clear feedback to the academic team to enable improvement.

• Ensure all photographic and videography is based on global guidelines, is of a high aesthetic quality, brand fit and aligned to parental usage rights.
• Oversee Parent Portal communications and content calendar to provide useful and time-sensitive information to parents.
• Oversee the Marketing and Communications budget and the ROI of marketing activities carried out.

EVENTS Oversee the development and execution of the school event calendar to bring to life the unique identity of the school and showcase the school in the best light possible.

• Cost savings on specific line
• Review and sign off the annual event calendar and schedule items versus prior year for the school, aligning the Principal and school ELT and SLT as appropriate, ensuring that as many events as possible are Feedback from key optimized for parent recruitment.
• Oversee the development and execution of event Increase in attendance numbers management procedures to ensure all events are executed versus prior year efficiently and effectively.
• Support, develop and execute creative marketing benchmarks showing themes for major events that bring to life the unique identity positive trend versus prior year of the school.
• Oversee the marketing of major events through external event collateral outreach, media, PR and communications.

EXTERNAL OUTREACHEnergize our local and regional networks to build our school community of advocates.

• Position the school as a thought leader in the community Feedback from key through hosted events, earned media and speaking stakeholders opportunities.
• Ensure that the school has an outreach programme that widens the school's network, positive relationships and reputation with the community.

• Develop and maintain relationships with key account holders including but not limited to relocation agents, embassies, chambers, education agents, feeder schools and employers, with the intent to build brand awareness and generate enquiries.
• Develop the stakeholder map and contact strategy for the school, bringing in other senior leaders as appropriate and develop all communications materials to be used with the external network.
• Work with other school or the regional office on opportunities that go beyond the school local community.

LEADERSHIP, COACHING & TRAINING
Provide appropriate leadership, coaching and best practice sharing to MAC team, the Principal, ELT, SLT, academic staff and regional / global MAC team.

• Lead, coach and develop school Marketing, Admissions and Communications team members to deliver against targets.

• Support the Principal to develop a culture where the school engages as one and works to ensure admissions is a whole school responsibility.
• Contribute regularly to leadership team discussions about retention and student enrolment numbers and discuss how to evolve the processes by which we encourage both to improve.
• Act as a role-model within the ELT and across the academic faculty, providing timely appreciative and constructive feedback and engaging as appropriate to ensure that every member of staff in school is aware of and actively engaged in their role in the parent experience: attracting, converting and retaining students.
• Contribute to the wider business through sharing and application of best practice in admissions, marketing and communications.
• Post regularly on MAC-Chat to share best practice and learn & reapply from others.

• Lead, drive and support business development opportunities.

Take a proactive approach to personal development planning using company toolkits and procedures as appropriate.

• Take ownership for personal development and works with Principal to develop and implement a focused and straightforward Personal Development Plan.

• Take ownership for requesting feedback from others in a timely fashion.
• Provide both constructive and appreciative feedback both unprompted and when asked.

Philosophy and values: We are ambitious for our students, our people and our family of schools. We believe that:

• There is no limit to what every person can achieve.
• Creativity and challenge help us get better every day.
• Learning should be personalised.
• Unique global opportunities enhance the learning experience.

Promote and adhere to the Company Vision and Values:

• Opportunity - For us, opportunities need to be meaningful, about achieving potential and making progress.
• Impact - For us, impact is about making a difference. It needs to be immediate, positive and lasting.
• Leadership - For us, leadership is about considering the team's needs as well as your own, setting inspiring examples, being supportive and showing real accountability and responsibility.
• Respect - For us, respect is about listening, being inclusive, showing tolerance and getting the little things right

Each individual must ensure that they meet their statutory responsibilities and Company policies with regard to Health and Safety, Justice, Equal, Diversity and Inclusion and other relevant legislation and undertake any other appropriate duties as allocated by the Principal.OTHER Valued member of the team and

• Promote and embody The CORE 7 Leadership Capabilities: organisation

1. Accountable - Establishes a high performing culture and accepts accountability for organisational performance.2. Strategic - Leads opportunity and is committed to continuous improvement aligned with the organisational vision and direction3. Collaborative - Works collaboratively with others to achieve organisational outcomes4. Entrepreneurial - Creates organisational value for diverse stakeholders and achieves commercial success5. Enabling - Drives excellence through valuing and developing others6. Agile - Achieves personal and organisational success within a changing, dynamic and complex environment7. Resilient - Demonstrates personal resilience within a demanding environment of high expectations

• A commitment to safeguarding and promoting the welfare of all students.
• Willingness to undertake appropriate child protection training when required

PERSON SPECIFICATIONS Qualifications / Training

• Bachelor's Degree Essential

Experience / Knowledge / Skills

• Evidence of relevant sales and marketing experience / roles Essential
• 7-10 years of experience in a Sales / Marketing role with demonstrated success Essential in growing / increasing sales in a competitive market
• Excellent level of written and spoken English and ability to write and adapt copy Essential
• Experience of high-level networking to build creative and mutually beneficial Essential relationships that positively impact on strategic and tactical business development
• Understanding of and the ability to build strong customer advocacy and repeat Essential client loyalty and retention
• Experience of working within a service delivery sector, and specific experience Desirable in the education sector
• Strong leadership skills and proven ability to manage a team to achieve and Essential succeed desired outcomes
• Strong analytical skills and proven record of using data and research to support Essential initiatives undertaken
• Ability to build, manage and motivate cross functional high performing teams Essential

• Experience of working with CRM systems and integration with the sales life Desirable cycle
• Experience in monitoring competitor market activity Essential
• Experience in using digital and social media trends and tools to influence the Desirable sales life cycle

Personal Attributes

• Commercially aware and results driven with good business acumen Essential
• Curious and creative Essential
• Self-motivated, flexible and adaptable to different tasks at hand Essential
• Proactive and able to prompt others to ensure deadlines and targets are Essential achieved, calm working under pressure
• Uses evidence to support arguments or positions taken Essential
• A strong sense of the 'other' and an ability to empathise Essential
• Has gravitas that creates acceptance by all stakeholders in the school Essential
• High level of integrity Essential
• Excellent time management and organisational skills Essential
• Excellent communicator, both oral and written Essential
• Excellent attention to detail Essential
• Affinity with and interest in education Essential

Job Types: Full-time, PermanentSalary: $8,000.00 - $14,000.00 per monthBenefits:

• Employee discount
• Free parking
• Health insurance
• Professional development

Schedule:

• Monday to Friday

Supplemental Pay:

• 13th month salary

Education:

• Bachelor's or equivalent (Preferred)

Experience:

• Sales, Marketing or Business Development: 7 years (Preferred)

Application Deadline: 10/07/2022
Expected Start Date: 01/08/2022