Job Description

About Us

Inspectorio is a SaaS company founded in 2016, aimed at helping brands, retailers and manufacturers build an interconnected supply chain. Through our suite of products, including RISE, SIGHT, and TRACKING, we\xe2\x80\x99re able to support our customers to manage risk through digitalized quality, compliance, and production tracking programs.

Bound by our mission to build an interconnected, sustainable, and transparent supply chain, we\xe2\x80\x99ve grown to over 300 Inspectorians globally in 6 years and was named Best Tech StartUp in 2021 by The Tech Tribune. And the industry sees our vision, as today, Inspectorio is used by over 8,000 customers, including some of the largest brands and retailers in the world.

Change is an important part of innovation, and we\xe2\x80\x99re excited to meet our next phase of business growth head-on. As such, we\xe2\x80\x99re on the look for the next Head of Digital Marketing who is ready to help us achieve our next stage of growth.

The Opportunity
We\'re looking for a talented and ambitious Head of Digital Marketing to join our team at Inspectorio. You are a great fit if you have a background in B2B SaaS and have experience planning, developing and executing digital marketing programs in fast-paced, high-growth environments.

You have experience leading programs across paid social, search, email and display. You have hands-on experience using solutions and tools from LinkedIn, Google, Facebook, YouTube and others. You will have the opportunity to work on innovative campaigns with a focus on implementing successful demand generation programs. You will be supported as you put in place strategies, processes, and structure to help us grow.

What You\'ll Do

• Demand Generation/Digital Acquisition: Plan, implement, and measure multi-channel demand generation programs to drive brand awareness, inbound pipeline generation, and accelerated inbound influenced revenue
• Managing our ABM program including the selection of an ABM tool and devising strategies to engage with target companies
• Owning and strategizing our lead nurturing/marketing automation program including segmentation, the building of emails and performance management
• Leadership, Strategy, and Project Management: Work directly within the tools (LinkedIn Ads, Facebook Business Manager, Google Ads, YouTube etc) and support our Digital Marketing Manager to build out ad campaigns including ad targeting, budgets, remarketing approaches and more

• Data Analysis and Reporting: Analyze performance and report on results, including campaign results, data insights and spend/targeting recommendations. Rapidly iterate on strategy based on findings
• Revenue Accountability: Be accountable to revenue results
• SEO: Accountable for search engine optimisation performance. In partnership with the marketing team, ensure we adhere to best practices from an on-page, off-page and technical SEO point of view.
• Content distribution and syndication: Identify new channels where we can reach our target audience and build demand
• Managing our Digital Marketing Manager, ensuring continued support and growth

• In collaboration with colleagues, suggest content to help us succeed with our digital campaigns

Requirements

We know this is the part of the JD you really care about it. So, let\xe2\x80\x99s get to it. Role requirements are:

• Bachelor\xe2\x80\x99s degree in related field (communications, marketing, business) or equivalent work experience

• 5-7 years\' experience in B2B SaaS demand generation, including leveraging digital channels to enhance brand awareness and drive leads and revenue
• A strong analytical background, with experience synthesizing data and analyzing it to test hypothesis or make decisions
• Humbleness \xe2\x80\x93 you are collaborative, admit you are not always right and are a valued partner to our marketing team and Inspectorio as a whole
• Team player with exceptional communication and interpersonal skills
• Ability to operate and excel at strategic as well as tactical levels. As this is a hands-on role with no direct reports (right now), there must be a willingness to roll up your sleeves to get the job done

• Exceptional communication and collaboration skills, both at the executive level and with peers and cross-functional teams. Can clearly articulate ideas, frame problems, present findings and offer solutions
• Ability to develop and optimize marketing strategies across key channels: SEO/SEM, Paid social, email, owned web media, and third-party

Benefits

Why it would be awesome to work with us

• \xf0\x9f\x8d\xb9 Unlimited annual leave: Yes, you heard that right! We take work:life balance seriously!
• \xf0\x9f\x8f\x9d\xef\xb8\x8f Flexible working: You can WFA, or from our many hubs around the world.
• \xf0\x9f\x92\xaa Project ownership: Whatever work or social project you\xe2\x80\x99re passionate about, we\xe2\x80\x99ll listen!
• \xf0\x9f\xa5\xb3 Fun: Company-sponsored trips, weekly parties, sporting events, and more.

• \xf0\x9f\x8c\xb1 Personal and professional growth: we make sure to invest heavily in our team!
• \xf0\x9f\x8c\x8e Global team: you\xe2\x80\x99ll be joining a fun, and welcoming global team from over 40 countries.

Our Values

Carlos Moncayo, our CEO wrote these values himself - he\xe2\x80\x99s deeply passionate about these and they\xe2\x80\x99re at the center of everything we do. They\xe2\x80\x99re in our day-to-day and our driving force for success.

• EXCELLENCE: We pursue mastery and craftsmanship. \xe2\x80\x9cGood enough\xe2\x80\x9d is our enemy. We have a thirst and desire for knowledge. There\xe2\x80\x99s always an opportunity to be better.
• AUTONOMY: We act independently when recognizing opportunities for improvement. We seek guidance, and clear goals instead of orders. We self-assess the quality and impact of our work.
• COURAGE: We share our opinion, even if it\xe2\x80\x99s uncomfortable. We are candid with colleagues. We are willing to experiment and try something new, even if we\xe2\x80\x99re not sure it will succeed.
• HUMBLENESS: We crave opportunities to learn from the people around us. We leave our egos outside the office. We focus on listening to other perspectives.

Inspectorio