Job Description

Position: Director of Marketing Communications (Full time #533982)
Property / Office: Mandarin Oriental, Singapore
Location: Singapore

Brand Identity

• Oversee the production of brand identity materials, marketing collateral and new promotional materials
• Ensure compliance with MOHG CID guidelines for all promotional materials

Strategy

• Work with the Regional Brand Director to create a compelling and unique brand story that successfully positions the property in the local market, resonates with the target audience, and differentiates it from its competitor
• Support the growth of World of Fans through the implementation of strategic brand messaging and initiatives, such as Wellness, Sustainability, and new ventures and expansions of MOHG

Advertising

• Oversee the reconciliation of the budget for MOHG\'s International Advertising Campaign (IAC)
• Oversee all aspects of the hotel\'s annual advertising plan, from planning to implementation, including coordinating with MOHG\'s brand department on matters related to creative and media planning
• Ensure that all advertising materials comply with MOHG CID guidelines

Public Relations

• Represent the hotel as a spokesperson when appropriate
• Develop and implement a PR strategy that positions the hotel as one of the top destinations in the local, national, and international media, highlighting its unique selling points and MOHG\'s competitive advantages
• Implement tactical media relations activities in line with the hotel\xe2\x80\x99s business needs and objectives
• Establish and maintain strong relationships with MOHG\'s international PR network and corporate communications team to maximize the reach of initiatives
• Proactively and reactively secure regular exposure for the hotel in local and international media through print, online, radio, and television channels
• Manage the hotel\xe2\x80\x99s Press Office

Social Media

• Develop, manage and monitor the hotel\xe2\x80\x99s social media channel strategy
• Ensure that the social media presence is strong and consistent across all platforms and that it creatively aligns with the hotel\'s brand identity and values
• Work with the global digital marketing team to identify and execute paid social media campaigns that engage both global staying guests and local audiences for F&B and Spa
• Stay up-to-date with social media trends to ensure that the hotel\'s strategy remains relevant and effective

Customer Relationship Management

• Maintain frequent contact with the hotel\xe2\x80\x99s guests and clients through direct marketing activities
• Develop a comprehensive annual direct marketing plan
• Establish, maintain and expand the hotel\xe2\x80\x99s database
• Forge strategic brand partnerships with relevant luxury, lifestyle, and arts and cultural brands
• Oversee consumer events as required

Photography / Videography

• Plan, organise and oversee all photography and videography sessions for the hotel to ensure the right assets are in place for media, digital and collateral use. These include major collateral photography, food and beverage shots and press release photos
• Organise photography for VIP visits, exhibitions and social functions

Digital Marketing / E-Commerce

• Ensure that the hotel\'s website features up-to-date, brand-appropriate copy
• Liaise with relevant corporate and property colleagues to update the hotel site regularly
• Ensure that news-related information, photography, videography, and press releases are updated and featured appropriately for all audiences
• Manage web traffic analysis to develop and execute an effective digital marketing strategy
• Coordinate with the global digital marketing team to plan and execute PPC, meta search, and email marketing campaigns to increase direct digital bookings to the hotel. Ensure that social media activity is aligned with paid campaigns
• Provide local expertise regarding hotel seasonality, upcoming events, local attractions, and competitor activity to optimize the return on paid search marketing
• Act as the primary digital and ecommerce contact for the hotel when new website, mobile, or social media capabilities are introduced
• Collaborate with the global digital team to facilitate testing of new digital capabilities through structured testing and feedback
• Work with the Regional Brand Director to create a compelling and unique brand story that successfully positions the property in the local market, resonates with the target audience, and differentiates it from its competitors.

• Support the growth of World of Fans through the implementation of strategic brand messaging and initiatives, such as Wellness, Sustainability, and new ventures and expansions of MOHG.

• Promote the Exceptional Living brand positioning and make it relevant to the Singapore market.

• Ensure that customer centricity and insight guide all decision-making processes.

• Establish meaningful, impactful, and relationship-driven partnerships with external agencies.

Advertising

• Oversee the reconciliation of the budget for MOHG\'s International Advertising Campaign (IAC).

• Oversee all aspects of the hotel\'s annual advertising plan, from planning to implementation, including coordinating with MOHG\'s brand department on matters related to creative and media planning.

• Ensure that all advertising materials comply with MOHG CID guidelines.

Public Relations

• Act as Brand Ambassador, both internally and externally.

• Represent the hotel as a spokesperson when appropriate.

• Develop and implement a PR strategy that positions the hotel as one of the top destinations in the local, national, and international media, highlighting its unique selling points and MOHG\'s competitive advantages.

• Implement tactical media relations activities in line with the hotel\xe2\x80\x99s business needs and objectives.

• Establish and maintain strong relationships with MOHG\'s international PR network and corporate communications team to maximize the reach of initiatives.

• Proactively and reactively secure regular exposure for the hotel in local and international media through print, online, radio, and television channels.

• Manage the hotel\xe2\x80\x99s Press Office:

• Maintain strong relationships with local and international media.

• Develop and write newsworthy and creative press releases to pitch to appropriate media.

• Create bespoke itineraries and host all local and international media visits.

• Draft Q&As and fully brief senior management for media activity.

• Keep press kit and photographic library updated.

• Direct crisis communications in consultation with MOHG Corporate Communications team.

• Produce hotel\xe2\x80\x99s monthly public relations reports for Group Communications.

Social Media

• Develop, manage and monitor the hotel\xe2\x80\x99s social media channel strategy.

• Ensure that the social media presence is strong and consistent across all platforms and that it creatively aligns with the hotel\'s brand identity and values.

• Work with the global digital marketing team to identify and execute paid social media campaigns that engage both global staying guests and local audiences for F&B and Spa.

• Stay up-to-date with social media trends to ensure that the hotel\'s strategy remains relevant and effective.

Customer Relationship Management

• Maintain frequent contact with the hotel\xe2\x80\x99s guests and clients through direct marketing activities.

• Develop a comprehensive annual direct marketing plan.

• Establish, maintain and expand the hotel\xe2\x80\x99s database.

• Forge strategic brand partnerships with relevant luxury, lifestyle, and arts and cultural brands.

• Oversee consumer events as required.

Photography / Videography

• Plan, organise and oversee all photography and videography sessions for the hotel to ensure the right assets are in place for media, digital and collateral use. These include major collateral photography, food and beverage shots and press release photos.

• Organise photography for VIP visits, exhibitions and social functions.

Digital Marketing / E-Commerce

• Ensure that the hotel\'s website features up-to-date, brand-appropriate copy.

• Liaise with relevant corporate and property colleagues to update the hotel site regularly.

• Ensure that news-related information, photography, videography, and press releases are updated and featured appropriately for all audiences.

• Manage web traffic analysis to develop and execute an effective digital marketing strategy.

• Coordinate with the global digital marketing team to plan and execute PPC, meta search, and email marketing campaigns to increase direct digital bookings to the hotel. Ensure that social media activity is aligned with paid campaigns.

• Provide local expertise regarding hotel seasonality, upcoming events, local attractions, and competitor activity to optimize the return on paid search marketing.

• Act as the primary digital and ecommerce contact for the hotel when new website, mobile, or social media capabilities are introduced.

• Collaborate with the global digital team to facilitate testing of new digital capabilities through structured testing and feedback tools.

Budget Control

• Develop an annual expenditure proposal for all marketing and communications activities.

• Forecast and allocate the approved budget based on ongoing activities on a monthly basis.

• Manage all expenses to ensure they align with the hotel\'s business activities.

General Duties

• Together with the Director of Commercial Strategy, prepare and update the annual Sales, Marketing and Communications Plan

• Attend MOHG\xe2\x80\x99s annual PR roadshow events as outlined in the hotel\xe2\x80\x99s marketing plan

• Perform any other reasonable duties as required by the management from time to time

Mandarin Oriental reserves the right to add, delete, change or modify the job duties, and responsibilities described in this , at the company\xe2\x80\x99s discretion, at any time with appropriate notice. Advertised: 27 Feb 2023 Singapore Standard Time
Applications close: 29 Mar 2023 Singapore Standard Time