Job Description

Responsibilities

• Develops an annual communications plan with specific goals and budgets for cluster’s brands and properties, prepare working plans to achieve them and also make periodic progress updates to Exco

• Supervises and directs photography for advertising, collateral and public relations purposes in liaison with Brand & Marketing – Corporate

• Ensures the cluster has a comprehensive image library for all advertising, collateral and public relations activities, and regularly sends these to Brand & Marketing – Corporate for retention and use

• Monitors Marketing activities of competitor serviced residences & hotels as well as trends within the industry

• Compiles and maintain a comprehensive list of media contacts. Delegates assigned accounts to staff as appropriate but takes full responsibility for the key media by maintaining and developing close relationships

• Prepares press releases for appropriate targeted media, locally, regionally and internationally

• Works closely with Brand & Marketing – Corporate and Group Communications on developing story angles

• Conduct media buys and forge strong relationships with media houses

• Plays a key role in community and government relations as well as VIP handling

• Secures opportunities, directs and attends cluster sponsored events, and develops targeted partner relationships

• Creates and organizes press promotional activities

• Participates in the press events/trips and conducts press blitzes when appropriate

• Ensures press kit information is comprehensive and up-to-date

• Works with advertising agency/s on tactical advertising campaigns' creatives and media plans

• Maximizes advertising budget by ensuring that the portfolio's creative message and media activities are consistent with the advertising of other clusters and group-wide advertising. Ensures that the advertising creatives are in synergy with the brand guidelines, projecting a consistent and quality message

• Periodically review the portfolio’s market segmentation to ensure that the media scheduling suits those segments

• Monitors and maintains media schedules

• Plans, implements and tracks electronic marketing activities and ensure DM activities project a consistent and quality image to recipients as well as monitor performance

• Coordinates and executes production of all printed materials following the specifications stipulated by Brand & Marketing – Corporate

• Ensures properties’ information is regularly updated on the brand website and other public channels

• Supervises the production and quality of all displays and temporary signage in properties’ public areas

• Develop festive and corporate premiums as appropriate. Ensures correct usage of brand logo/s on gift items as stipulated by Brand & Marketing – Corporate

• Formulate and execute plans and strategies alongside Revenue Management team for online campaigns for brand website and other online sales platforms to drive conversions

• Plan and execute corporate events

• Manage customer loyalty programmes

• Handle the budgeting and forecasting of expenses for the portfolio

• Function as a Brand Guardian at cluster level

• Any other ad-hoc duties assigned

• Degree or Diploma in Marketing or other related fields, with 10 years of relevant and managerial experience
• Confident and meticulous
• Good spoken and written English
• Strong interpersonal skills and communication skills
• Ability to work independently and in teams
• Well versed in use of Microsoft Word, PowerPoint and Excel
• Knowledge in Adobe Photoshop/Illustrators will be an added advantage