Job Description

Position

• Revenue Management & Customer Experience

• Responsible for P&L and financial performance of online boutique
• Build strategic and operational procedures across for e-commerce business across online trade, operations, CRM, digital marketing, and customer care.
• Leverage multiple digital channels to drive customer acquisition, loyalty, and retention.
• Monitor performance of product category to align with Merchandising team.
• Optimisation of site search tools & configuration of results to increase conversion rates.
• Bring emerging our brand trends to the business and provide recommendations for online store improvements.
• Active onsite merchandising of site to ensure best in class customer experience.
• Partner with Merchandising team to identify product assortment/quantities.
• Provide regular analysis on product trends to identify merchandising opportunities in preparation for seasonal buy.
• Work closely with regional team to elevate product contents and availability in line with our brand guidelines.
• Partner with local and reginal functions to smoothly manage e-commerce operations and provide end-to-to luxury service to customers.
• Initiate ecommerce system development projects with local perspectives and work together with global & regional IT teams.

• Marketing & CDM

• Plan our brand show/product information through the Websites aligning with Marketing on launches and promotions.
• Have a strong understanding of Christian Dior core demographics to maximize search engine traffic and advertising.
• Manage and optimise the brand store content, e-merchandising, banners, and website enhancements.
• Utilize multiple digital and social channels to ensure media is reaching new and potential target audiences.
• Work closely with the marketing team to ensure high quality, relevant traffic is being directed to Christian Dior websites.
• Contribute to campaign planning and forecasting of products, GWP and gift packing.
• Work collaboratively with internal stakeholders, local agencies, and overseas counterparts to understand best practice for the key ecommerce levers of search, navigation & content.
• Leverage online client segmentation and lead client activity for client retention to the site.
• Monitor the call centre service level and provide e-clienteling guidance.

• Planning

• Create and maintain an online e-business plan: e-promotional calendar, product exclusivities, cross selling mechanisms and data ownership within ecommerce brands websites.
• Develop short- and long-term plans and budgets for the e-commerce platform and its activities in liaison with the regional teams.
• Plan IT development cost plan based on local IT requirement with finance team.
• Meet the legal compliance guidelines and personal data protection.

• Leadership

• Plan and budget to achieve eCommerce commercial ambition.
• Lead e-Commerce team to collaboratively work with key stakeholders.
• Maintain an environment which attracts and motivates and retains top quality individuals.

• Others

• Ability to work to tight deadlines and manage multiple projects.
• Holistic approach on e-commerce strategy in managing online websites within a luxury fashion house.
• Communication skills to deal with various stakeholders in the country and regional team.
• Comply with the company's policies and procedures.
• Maintain a high knowledge of our brand products and fashion trends in the market.

Profile

? Education & Professional Qualifications

• Bachelor's degree in e-commerce, marketing and/or business

? Work Experience

• 8-10 years' experience in in trading a successful online store, gained within a fast-paced environment
• Experience working with eCommerce Platforms and Google Analytics

? Skills & Competencies

• Understanding of SEO and SEM/PPC
• Proficient in Microsoft Excel and Word
• An understanding of luxury customer shopping experience to drive conversion and recommend UX and UI improvements
• Proven ability to capture and collate data in a presentable and useful way, ability to draw insights and make recommendations and implement changes to online store to maximise sales, conversion rate, average order value
• People management skill to lead a team

Energetic, proactive attitude and with a high attention to detail