Job Description

Business FunctionAs the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business \xe2\x80\x93 they were made just right for you.This is a role that requires you to bring your A-game to the table and deliver strong impactful marketing strategies with high-quality execution that will elevate the DBS Private Bank and DBS Treasures Private Client franchise branding and position us as the bank of choice for the ultra-high net worth and high net worth individuals and their families across the world.Responsibilities1. Branding, Customer Value Propositions and the Wealth Continuum

• Distinct positioning \xe2\x80\x93 ensure clear and differentiated branding and customer value propositions for DBS Private Bank and DBS Treasures Private Client that will allow both offerings to be clearly differentiated in the market and within the Bank on the Wealth Continuum.
• Strong and consistent branding across all client touchpoints from a global website to events to all marketing collaterals and correspondences
• Market visibility and presence \xe2\x80\x93 develop a strong omni-channel marketing strategy across Asia to secure top of mind awareness with the high-net worth and ultra-high net worth audience that DBS Private Bank and DBS Treasures Private Client are the wealth manager of choice for them and their families.
• Clear value propositions \xe2\x80\x93 ensure coherent and consistent communications in articulating the DBS Private Bank and DBS Treasures Private Client propositions to a diverse group of prospective clients.
• Wealth continuum conversion \xe2\x80\x93 design, test and refine the marketing programme to drive interest and conversion of qualified clients on the Wealth Continuum. This involves strong collaboration with other business segments and continuous performance tracking and monitoring.
• Develop marketing programmes for Wealth Planning across the region to drive strong awareness and preference for DBS Private Bank as the choice partner for family office, impact investing and succession planning.
• Awards and sponsorships \xe2\x80\x93 partner GSMC to drive the agenda for global awards submission including review and assessment of speaking engagement and sponsorship opportunities to further position DBS Private Bank as a leading private bank globally.
• Client communications \xe2\x80\x93 develop, refine, and manage a governance framework for client communications across owned channels using data to enable relevant phygital client engagements.

2. Client Recognition Programme and Client Engagement

• Private Access \xe2\x80\x93 continuously create meaningful moments to deepen the banking relationship for the top 20% households in DBS Private Bank and DBS Treasures Private Client including:

• Exclusive money-cannot-buy curated client experiences
• Premium bespoke gifts
• World-class airport lounge and limousine pick-up experience and service
• Festive angpaos \xe2\x80\x93 ensure it is well-designed and high-quality to reinforce the sophistication of DBS Private Bank and DBS Treasures Private Client banking solutions and services
• Client experience and satisfaction \xe2\x80\x93 work with the Customer Experience team to drive customer satisfaction scores, particularly:

• Identify the drivers of our customer satisfaction scores and analyse the data to formulate actions plans for improvements.
• Ensure customer complaints are correctly identified with timely independent investigation and resolution with a view to reducing their frequency of occurrence and gaining positive client feedback.

3. Client Events

• Design a strategic framework for all DBS Private Bank and DBS Treasures Private Client events from end-to-end, using data to understand client profiles, developing client selection criteria and enabling post-event analysis to determine ROI.
• Manage all DBS Private Bank and DBS Treasures Private Client events across the region, working closely with the HK marketing team to ensure consistency and quality execution.
• Work with the region heads to identify quality partnerships to drive prospective client engagements globally.
• Work closely with the CIO team to curate content for marquee Market Outlook events, ensuring clear differentiation between DBS Private Bank, DBS Treasures Private Client and DBS Treasures.
• Work with the Wealth Planning team for the signature Future Leaders Programme to drive meaningful engagements with the second-generation members of our ultra-high net worth client families.

Requirements:

• Degree with at least 15 years of relevant experience in segment marketing, branding and client & brand engagement
• Prior relevant experience in the space of HNW/ UHNW marketing
• Strong leadership skills with the ability to motivate and lead a high performing team
• Excellent interpersonal and communication skills to engage and manage internal and external stakeholders effectively
• Highly analytical with strong business acumen and the ability to think out of the box
• Highly adept in using data to drive decisions and outcomes

Apply NowWe offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognizes your achievements.

DBS Bank