Job Description

As an Email Marketer, you have two goals:

• 
  
• Retain existing customers and reactivate lapsed customers to improve customer lifetime value (CLTV) for the brand
• Turn prospects into paying customers to increase new customer acquisition for the brand
  

While we are generating over $100M per year in revenue, we estimate a 10x opportunity for emails to become a larger contributor to our overall business within six to nine months. The ideal Email Marketer candidate is not only excited about the opportunity to play an instrumental role but also motivated to take full ownership and work hard to turn this goal into a reality.
Despite our aggressive growth ambitions, we take a measured approach to emails with an emphasis on the fundamentals:

• Relevance and impact
• Deliverability and Compliance
• Data analysis and iteration

This means focusing on creating effective email sequences that deliver the right message to the right person at the right time.


This results in customers receiving timely offers that stay out of spam folders and with higher conversion rates. And because we create engaging copy (message within the email), customers look forward to receiving our emails which keeps our open rates high (50%+ for campaigns and 40%+ for flows).
Evidently, we are less interested in hit-and-run tactics and more interested in sustainable strategies.
This is what brands should be aiming for if they are planning to scale their email channel as a profitable traffic channel.
As part of our Traffic team, you will work closely with the Leadership and Creative teams to unlock the value in this channel.


While this mainly involves the use of email, it may also include cross-channel efforts to include SMS, social media, search, and other channels. As a result, you will be working in cross-functional teams while taking ownership of emails.
If you're interested in getting first-hand experience on what it's like to run emails the right way for fast-growing e-commerce brands and mastering the related skill sets, this role would be perfect for you!

Requirements Your Job Scope
Campaign & Flow setup

• Develop a strong understanding of our campaign and flow strategy
• Contribute ideas to improve our campaign and flow strategy once you have developed a strong understanding of the core marketing principles
• Set up regular campaigns several times a week
• Set up promo-specific campaigns
• Set up core and opportunistic flows
• Set up and conclude A/B split tests
• Perform pre-launch and post-launch checks and audits including but not limited to schedule, recipients, filters, splits, deliverability, etc.
• Develop and improve our email marketing processes

Data Analytics:

• Collate performance data daily from Klaviyo and attribution platforms
• Cross-reference Klaviyo and attribution data to paint an accurate picture of our overall performance
• Benchmark performance against targets and industry averages
• Identify opportunities to improve and prioritise opportunities that you can lead projects on to execute timely and effectively
• Identify A/B split test opportunities, share opportunities, and lead projects to execute A/B split tests leading to conclusion and improvements to our email marketing performance
• Communicating the split test conclusion & opportunities to the manager and the rest of the team - after identifying any patterns, connection between these A/B split tests

Cross-functional project management

• Lead and support projects to improve email marketing performance beyond simple email split tests, such as suggested A/B split test changes on landing pages
• Evaluate ideas and operational considerations for every project
• Execute projects and hold yourself and team members accountable for their roles and deliverables
• Implement A/B split tests accurately, such as targeting the correct URL and audience segments

Other activities:

• Ad-hoc and other digital marketing-related projects

4. Compulsory Requirements

• Committed to work with a high-performing team and in a high-performing environment for at least 3 years
• Strong analytical & critical thinking skills
• Independent and resourceful while being a great team player - Ability to work cohesively in a team while being able to carry out individual responsibilities independently and effectively
• Tech savvy & good with numbers
• Meticulous - Attention to detail, ability to produce consistent quality work even under pressure
• Excellent problem-solving skills and mindset - Ability to think critically, break down problems, adaptable and resilient in finding solutions to complex problems
• Have experience using google analytics or any other analytical tools
• Familiar with setup of flows, campaigns or autoresponders on marketing platforms
• Familiar with fixing bugs during campaign setups
• Familiar with digital/email marketing
• Process-driven with systematic thought processes
• Must be a fast learner & adaptable
• Strong communicator and interpersonal skills
• Must be able to advise senior management on the best way to use provided data
• Must be able to create transferable & easy to understand reports on - marketing KPIs

5. Bonus

• Have used tools like Excel & Google sheet to build reports and collect data (pivot table, vlookup etc..)
• Have used tools like - VWO, Hotjar & SMS Bump
• Have experience working in - health/beauty, ecommerce, supplements, skincare, dropshipping, info products - sectors
• Have used Software like Klaviyo, Aweber, Mailchimp, Klaviyo, ActiveCampaign etc before

Benefits Here's a quick introduction to the company and our goals.

Welcome To Maneuver Our goal is simple. To become a dominant player in world business by building brands that leave a positive impact in various industries worldwide. All while providing the platform for talented individuals to learn, achieve and grow with a team that’s like family.

How We're Growing With Great People

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  Creating The Right Environment For Growth

It’s not every day that you get to work with an eCommerce brand that sells globally with thousands of new customers a day. This kind of fast-paced environment challenges talents to be at their best in terms of skills, mindset and management. You will play a part in designing the marketing infrastructure for a 9 figure eCommerce business. A rare opportunity for people who love a challenge.

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  We Care About Your Outcomes

On top of that, we provide mentoring and perspectives. We believe that learning and growing never stops for anyone. The best way to learn is if you have someone (a mentor or peer) to help you see the “big picture” and make more effective decisions. It’s invaluable to have a team that cares what happens to you.

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  Resources for learning and growing

Beyond this, if there is relevant training that our team members can attend to grow themselves, we are more than happy to provide it. We invest thousands of dollars into programs and consultations with REAL experts. Not many companies believe in investing as heavily as we do in our talents. We believe it's a must to continuously reinvest in our people.

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  Team Structure

We have a flat hierarchy where ideas from everyone are valued. We do not operate on seniority or experience alone. We make decisions that drive towards our goals and we chase our goals as a team.

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  Career Progression

Our progression structure is based on merit, contribution and performance. Some might move faster while others require time. It's purely up to the individual how fast they want to grow. We guide and create opportunities that fit your goals.