Job Description

What the role is:The National Library Board (NLB) nurtures Readers for Life, Learning Communities and a Knowledgeable Nation by promoting reading, learning and history through our network of 28 libraries across Singapore, the National Library and the National Archives of Singapore.At NLB, you can look forward to a flexible, hybrid work environment with rewarding, impactful deliverables that improve the lives of the community. With caring colleagues, you will be in an ideal environment for professional development, innovation and impact.
We can offer you:

• A chance to Impact the Community, bridge gaps and empower everyone with the opportunity for learning and discovery.
• An opportunity to Innovate and Push Boundaries. We value ideas, curiosity and a passion for innovation to transform our libraries and archives.
• An organisation that Cares for your Growth and Wellbeing through investment in staff development and wellbeing in a supportive and collaborative environment.

You will be working on Email/Digital Content Marketing as an Intern under Digital Experience (DE).What you will be working on:

• Plan and write compelling email copies tailored to diverse marketing campaigns.
• Curate and build weekly enewsletters and manage ad-hoc email activities to support various maketing objectives.
• Utilise Canva to design visually appealing email assets.
• Collaborate closely with Marketing Operations and Design teams for email content and creative assets.
• Contribute ideas for email design, content optimisation and audience segmentation.
• Identify trends and opportunities to improve email performance, leveraging data-driven insights to improve email campaigns.

What we are looking for:

• Students from Mass Communication, Communication Management Marketing, Advertising, Business Management or New-Media related courses preferred.
• Demonstrate organised approach in day-to-day work, i.e., planning, research, and timely execution of work.
• Strong proficiency in English
• Strong copywriting skills and a high level of attention to details
• Excellent communication and interpersonal skills
• Proactive and responsive to contributing ideas to the team
• Ability to work on tight deadlines
• Comfortable in using MarTech tools
• Stakeholder Management

Shortlisted candidates will be contacted for an interview.Duration: min 16 weeksAbout National Library Board:To each reader, the library is a window to a vibrant imagination and exciting possibilities. For families, the library experience occupies a special in their hearts and of memories collected over generations. Libraries hold a special and familiar place in each of our hearts. NLB seeks to provide a trusted, accessible and globally-connected library and information service so as to promote a knowledgeable and engaged society. If you share our passion to create memorable library experiences for all our readers, we invite you to join the NLB family.

National Library Board