EssenceMediacom | Senior Data Strategy Manager
Description
Senior Data Strategy Manager
About Essence
Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L\'Or\xc3\xa9al and the Financial Times. The agency is more than 1,800 people strong, manages US$4B in annualised media spend, and deploys campaigns in 106 markets via 20 offices in APAC, EMEA and North America.
Visit for more information and follow us on Twitter at @essenceglobal
About the role
Data Strategy involves transforming the way our clients think about, organize and orchestrate data & technology to deliver more timely, engaging and meaningful brand experience for their customers. This involves thinking through their overall design of their ad stack, how they capture, manage and segment audience data, how they augment this with strategic partnerships, the shape of their reporting data pipeline and the things that need to flow through it, right down to the policies they need to adopt to govern the management of their data in a safe and compliant way.
This is a Singapore-based role, with a strong focus on audience insights, data management and ad tech stack/marketing cloud consulting for the client account.
Roles and responsibilities include but are not limited to:
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