Job Description

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team \xe2\x80\x93 one that makes better decisions, drives innovation and delivers better business results.

Title and Summary

Events Marketing Manager, Middle East, Africa and Asia-Pacific

Who is Mastercard?

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential.

Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

Overview

A Gartner Leader six years running, Dynamic Yield by Mastercard is redefining personalization technology with its Experience OS, which unifies business silos to deliver ongoing, tailored engagements from a single and fully customizable platform. To support the company\xe2\x80\x99s aggressive growth and international acceleration, Dynamic Yield is looking for an Events Marketing Manager for Middle East, Africa and Asia-Pacific.

Reporting to the Events Marketing Lead for Northern & Western Europe, Middle East, Africa and Asia-Pacific, you will think conceptually and strategically about our events across South-East Asia, India, Australia, United Arab Emirates, Turkey and Africa. You will plan, orchestrate, and manage a range of events, from our signature summits to tradeshows, dinners, happy hours, and other experiential activations \xe2\x80\x93 supporting our sales pipeline goals in the region.

We\xe2\x80\x99re looking for people who love their craft, sweat every detail, and want to push the boundaries of traditional B2B marketing alongside our expanding team of event, content, demand generation, marketing operations, product and partner marketing, design, and communications experts.

**Please Send your CV In English**

Role:

• Contribute to the development and ongoing optimization of our overall event strategy, with a focus on KPI-driven activations that support lead generation as well as the nurturing of new and existing business relationships.

• Research third-party events and tradeshows that are absolutely critical for Dynamic Yield to attend, incorporating historical event insights to recommend the optimal conference strategy.

• Manage sponsorship / contract negotiation and signing, relationships with vendors, production schedules, and budgets associated with event execution.

Monitor the performance of completed events and industry conferences, sharing reports with Marketing and Executive teams to help us understand the impact of our efforts.

• Ideate creative and interesting outings that leave prospects, customers, and partners with a lasting impression when it comes to being a part of the Dynamic Yield ecosystem.

• Run point on sourcing the right marketing collateral, swag, and booth materials for each event in our pipeline, ensuring the Dynamic Yield brand is well represented.

• Work closely with Dynamic Yield\xe2\x80\x99s counterparts across North America and Europe to optimize event planning processes, share ideas, best practices, and more.

• Travel to any given location to execute planned events (between 20-30% within and outside Europe).

About You:

• Background in Ad Tech, Marketing Technology, eCommerce, or financial services
• 3+ years of B2B event marketing experience
• Fluent in English (written and spoken)
• History of working tradeshows and industry conferences
• A high degree of comfort discussing KPIs and event ROI
• Basic Salesforce competency is necessary (campaign creation and reporting)
• Ability to communicate crisply and powerfully with senior executives
• Experience building relationships and trust across departments such as Sales and Customer Success to identify and unlock market penetration opportunities
• Remains calm in stressful situations, with strong problem-solving skills
• Highly organized and can project manage multiple activities at the same time
• A keen sense of interesting, fun activities
• An \xe2\x80\x9cask for forgiveness, not permission\xe2\x80\x9d mentality

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

Abide by Mastercard\xe2\x80\x99s security policies and practices;

Ensure the confidentiality and integrity of the information being accessed;

Report any suspected information security violation or breach, and

Complete all periodic mandatory security trainings in accordance with Mastercard\xe2\x80\x99s guidelines.

Mastercard