Job Description

About Us

CapitaLand Group (CapitaLand) is one of Asia\xe2\x80\x99s largest diversified real estate groups. Headquartered in Singapore, CapitaLand\xe2\x80\x99s portfolio focuses on real estate investment management and real estate development, and spans across more than 260 cities in over 40 countries.

Drive brand equity - Implement brand plans - Monitor product quality, design and brand alignment - Apply intellectual property processes - Track brand equity performance Establish brand identity - Analyse target profiles - Generate creative materials, templates and collaterals - Generate customer awareness - Demonstrate brand promise - Implement brand communication plans Deliver brand experience - Contribute to brand experience ideas and concepts - Ensure brand consistency across the organisation, stores and products - Execute brand campaigns - Review effectiveness of brand campaigns Conduct market research - Conduct research to identify emerging trends on consumers - Develop survey tools to gather relevant data - Assess customers\' interests level and needs through analysis of trends and past performance - Analyse market trends and development that may impact offline marketing activities - Forecast emerging market needs - Ideate appropriate recommendations to address market opportunities and threats - Assess alternate market research channels Brand Partnerships - Implementation support of exclusive brand partnership tie-ups (i.e. meetings, integration and follow up)

Benefits

• Flexible benefits with comprehensive medical coverage for self and family
• Training and development opportunities
• Subsidised rates at Ascott serviced residences-
• Strong advocate of staff volunteerism
• Wellness programmes

Closing Statement:

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.

Only shortlisted candidates will be notified.

CapitaLand