Job Description

COMPANY DESCRIPTION
As Singapore’s leading supermarket retail player and a household name close to all, we have grown with you over the years. It is now your turn to grow an exciting new career and fulfil your aspirations with us. Join us as we embark on a journey to make lives better for our customers, community, environment and employees. At NTUC FairPrice, we offer you more than just a job. We are committed in giving our employees a rewarding career through comprehensive development opportunities. We promise a wonderful workplace culture with ample opportunities for growth at different levels of your career. Every of our 10,000 employees across Singapore is important. If the prospect of working in an organization at the forefront of retail technology and innovation excites you, look no further. Grow your career with us today and make a difference. .
DESIGNATION : Executive (CRM)

RESPONSIBILITIES
As a CRM Executive, you will be part of the team driving the planning and execution CRM campaigns for FairPrice Group, and contribute to growing the CRM revenue share for the overall business.
You will work across commercial, creative and data-driven teams to plan, develop, and orchestrate campaigns across communication channels (i.e. Email, Mobile Push Notifications, SMS), to enable the vision for omnichannel success.
Every CRM campaign sent to customers is an opportunity to build and test different content ideas, customer segments, personalisation formats, and optimise our efforts to achieve a seamless customer experience for FairPrice Group customers and meet key business objectives.
Key Responsibilities

• Work with stakeholders from products, sales, merchandising and partnership teams across the organisation to align on objectives, develop creative briefs, and plan CRM marketing campaigns
• Take ownership of the CRM campaign calendar to plan, setup, and launch daily campaigns across all CRM touchpoints (E.g. Email, Mobile App Push Notifications, SMS channels) using Salesforce Marketing Cloud
• Track, measure, and report on performance of these customer communications, design and conduct A/B tests for iterative optimisation and improvement (E.g. subject lines, sales copy, send timing and frequency)
• Work closely with technical stakeholders to develop mastery of our CRM platforms in order to constantly innovate and push the boundaries of our customer communications
• Think creatively about personalisation of customer segments and dynamic content, and how to deploy them onto eDMs and Push notifications to drive top quality engagement with customers, and create long term customer lifetime value for the CRM subscriber base

QUALIFICATIONS

• Excellent communication skills, eye for creative detail
• Diligent in execution of campaign work and able to think critically
• Highly analytical, able to handle data and relate them to qualitative aspects of work
• Strong willingness to learn and grow independently
• Strong interest in being at the forefront of e-commerce, marketing, and technology
• Prior experience in email and/or mobile marketing tools
• Proficiency in HTML, Excel, SQL is a plus
• Prior experience in ecommerce is a plus
• Prior experience in Marketing Cloud platforms (i.e. salesforce, oracle) is a plus

What we offer

• Be a part of a high performing, highly professional & entrepreneurial team
• Witness cutting edge E-commerce in a leading homegrown brand, and play a part in being the driving force behind our omnichannel success
• Work with experienced, motivated and talented colleagues from all over the world
• Opportunity to see your inputs and initiatives take flight to drive real business impact

OTHER INFORMATION
Working Location: NTUC FairPrice Hub, 1 Joo Koon Circle