Executive/senior Executive, Marketing & Communications
Singapore, Singapore
Job Description
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Job Role Description:
The Marketing Communications Executive provides advertising, promotions and public relations support for various portfolios for Morning Star Community Services.
He/she develops press releases and media kits for distribution and collates responses to media queries. He/she coordinates engagements with vendors and creative agencies, working closely with them on marketing projects. His/her role includes managing contact databases, as well as conducting research on new technology applications to spur innovation in customer experience.
He/She supports the compliance of corporate brand guidelines across marketing channels and departments, conducts market profiling and analyses market findings and marketing channels to support marketing strategies formulation.
He/she steers the development of marketing content and collaterals for marketing campaigns, executes marketing and media-related activities and events, and analyses the performance of marketing campaigns. Innovative and resourceful, he/she keeps himself/herself informed on MSCS\'s services, market trends and major events and activities. He/she possesses good networking ability and is quick to adapt to change in a fast-paced environment. He/she may be required to work irregular hours to support the execution of events and activities.
Key responsibility areas
- Marketing communications and public relations:
- Develop press releases and media kits for distribution to targeted media partners
- Coordinate and collate responses for media queries, draft replies and talking points for media queries
- Monitor social media platforms on user opinions and follow up with appropriate actions
- Analyse media and market data to identify appropriate media options and key target audiences for communication
- Coordinate & implement customer engagement efforts via digital and social media platforms
- Steer the development of key MSCS collaterals (Annual Report, EDMs, videos, blogs, corporate branding materials, etc) and ensure adherence to brand and corporate identity guidelines
- Upkeep and develop organization\'s brand:
- Generate transmedia content across traditional and digital media platforms to communicate and position the MSCS brand
- Maintain the performance of organization\'s website and digital and social media platforms and their adherence to brand guidelines
- Support the development of brand guidelines according to the overall brand image
- Report management:
- Prepare marketing reports for tracking and analyses
- Categorise contact databases according to target market segments
- Report budget utilization and spending
Requirements
- Diploma and Degree holders in Mass Communication, Marketing and Business Administration/Management may apply. We also welcome mid-career switchers.
- 2-3 years of experience in similar roles preferred
- Communication: the ability to articulate and discuss ideas and persuade others to achieve common outcomes.
- Creative Thinking: the ability to connect or combine ideas/information from unrelated fields or applications to generate multiple ideas to bring about a specific outcome.
- Decision Making: the ability to make decisions in a complex setting to achieve intended goals, using a structured process and multiple sources of available information.
- Digital Literacy: the ability to use available software features to enhance documents, analyze and manipulate data, and use ICT to organize, share and communicate information clearly and coherently.
- Sense Making: the ability to interpret data to uncover patterns and trends between various sources of data.
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Job Detail
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Job IdJD1306385
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationSingapore, Singapore
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EducationNot mentioned