Job Description

Description

About Us:

Our mission is to elevate leading brands through unforgettable digital connections with their customers. Sitecore delivers a composable digital experience platform that empowers the world\'s smartest and largest brands to build lifelong relationships with their customers. A Sitecore is the leading company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Thousands of blue-chip companies including American Express, Porsche, Starbucks, L\'Or\xc3\xa9al, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at .

Sitecore\'s foundation is our diverse group of passionate, smart, innovative, and collaborative individuals located across four continents and over 25 countries. Having a wide range of perspectives, experiences, and skills is what makes us the company we are today. The are what drive and unite us across the globe.

About the Role/ The Opportunity:

The role is responsible for the marketing strategy in alignment with regional GTM strategies for Asia. To include building an integrated marketing plan that underpins the company\'s revenue growth objectives in the region.

The incumbent will be entrepreneurial in style with a hands-on approach and have a track-record in generating demand, both direct and through partners. The role will have close alignment with the sales and SDR\'s across the region and within the partner organisation to achieve all goals together.

What You\'ll Do:

• Develop the demand generation marketing strategy, including a multi- channel marketing plan encompassing field and partner programs, aligned to the regional GTM strategy that delivers quality pipeline and achieves the marketing contribution to the overall Asia pipeline, with a strong focus on account-based marketing
• Deliver the pipeline required to meet the revenue and growth targets for Asia in partnership key business partners to ensure alignment, buy-in, and support
• Align with the partner organisation in line with the regional GTM and integrate strategic partners into the marketing strategy that provides mutual business value and enables leverage and scale in your overall regional marketing plan
• Scale across the region in English language, finding ways in which to communicate and leverage similar campaigns methods to grow all metrics of the numbers for the funnel
• Manage the regional budget, ensuring all details are completed for finance and management to be always visible

What You Need to Succeed

• Experience creating and implementing proven successful, seeding, demand creation, lead nurturing and pipeline acceleration programs leveraging intent and account-based marketing
• Experience in B2B technology, digital/inbound marketing account-based marketing and content marketing
• Proven record of supporting sales to meet or exceed pipeline and revenue targets and a team player with cross-functional project leadership skills
• Be an effective and respected member of the Asia leadership team with excellent relationships with your sales leadership, partner managers and sales development partners
• Excellent communication with all internal stakeholders who are well informed and can input in a timely and consistent manner on plans, activities, forecasted performance, actual results and return on investment
• Prior Partner/Channel Marketing experience is essential

Additional Skills That Could Set You Apart:

• Vertical and/or SaaS marketing experience
• A history of high competency in budget management
• An understanding of marketing automation, web content management, web analytics and business intelligence (reporting and analysis tools)

Why you should click \'Apply\':

• You matter, Marketing is key to our success! We are tapping into an exciting $30B market opportunity that is still very much in its infancy and feel It\'s never been a better time to join Sitecore as we look to grow by 30% YoY. Growth for us means growth for you and your career.
• Great team and company culture! You can find out more about our company culture, a typical day in the

and on our . Thanks to the work of every employee globally, Sitecore has been recognized for award-winning Culture by Comparably.

Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic.

How we hire

At Sitecore, we put a lot of care and time into who we hire. We believe that in order to build the best products, we need to build high impact teams. Our recruitment process centers around what we call the Life Story interview, a conversational-style interview where we get to learn more about you.

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