Develop, implement, and monitor the company's financial strategy and long-term financial goals.
Prepare
annual budgets
,
forecasts
, and
financial models
to support business expansion and investment decisions.
Conduct regular
variance analysis
between actual results and budget, providing insights and corrective recommendations.
Advise management on
cost optimization, ROI, and capital allocation
to ensure sustainable growth.
2. Financial Reporting & Compliance
Oversee preparation of
monthly, quarterly, and annual financial statements
(P&L, Balance Sheet, Cash Flow) in compliance with
Singapore Financial Reporting Standards (SFRS)
.
Ensure accurate and timely
management reports
for internal stakeholders.
Liaise with
external auditors, tax agents, and government agencies (IRAS, ACRA)
to ensure compliance and statutory filings.
Maintain proper documentation for
ISO, Halal, and audit requirements
(if applicable to production or export businesses).
3. Cash Flow & Treasury Management
Manage
cash flow, working capital, and liquidity
to support daily operations.
Oversee
banking relationships
, negotiate credit facilities, and monitor loan covenants.
Ensure efficient
collections, payments, and expense controls
, minimizing idle cash while maintaining reserves for operational needs.
Implement
FX risk management
strategies for overseas transactions or expansion.
4. Costing & Profitability Analysis
Develop and maintain
product costing models
for items such as macarons, brownies, or oat bars.
Analyze
gross margin by SKU, customer segment, and sales channel
(e.g., B2B vs. online retail).
Identify
cost-saving opportunities
in procurement, production, and logistics.
Support pricing decisions and promotional campaigns with
profitability insights
.
5. Systems, Controls & Process Improvement
Strengthen
internal controls
across finance, procurement, and inventory management.
Oversee the implementation and continuous improvement for financial accuracy and efficiency.
Ensure data integrity between accounting software (e.g., Xero, QuickBooks) and e-commerce/OMS systems.
Drive automation initiatives to improve reporting speed and accuracy.
6. Team Leadership & Development
Lead and mentor the
finance and accounts team
, fostering accountability and high performance.
Provide training on financial literacy to non-finance departments (e.g., sales, marketing, operations).
Collaborate cross-functionally with
management, HR, and operations
on business planning and performance reviews.
7. Investor Relations & Corporate Development
(for expanding companies)
Prepare
financial models, projections, and investment decks
for investors or lenders.
Support fundraising activities, including
due diligence, valuation, and capital structuring
.
Maintain transparent communication with shareholders or potential investors on financial performance and outlook.
8. Risk Management
Identify and mitigate
financial, operational, and compliance risks
.
* Ensure proper
insurance coverage
, fraud prevention, and adherence to financial policies.
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