Fine Today is a Personal Care company that manages multiple top Japanese hair and skin care brands in Singapore including Senka, Tsubaki, Fino and Ma Cherie. We are looking for an individual to lead Senka\xe2\x80\x99s and Tsubaki\xe2\x80\x99s social media pages as well as design brand assets. The aim of this role is to increase the brand presence and engagement of Senka and Tsubaki on social media platforms and provide aesthetically pleasing assets such as ecom banners aligned to the brand personality to attract awareness and interest in various marketing campaigns.
Job Details
Freelance, Own Time Own Target
Cash Payment only, as its a freelance, no CPF/Benefits
Responsibilities
Identify social media trends and create digital marketing content to drive traffic and engagement
Develop social media content and strategies to increase followers, maintain social media account according to brand tonalities (Senka and Tsubaki Instagram, open to Tik Tok)
End to end ideation and execution of social media content \xe2\x80\x93 proposing monthly content calendar, content creation, caption copywriting, timeline management, posting of communications.
Track and measure engagement, conversion rates
Design and adapt visual assets including social media content, ecom banners according to marketing campaigns
Working with appointed agency to create in store POSMs on a monthly basis based on marketing calendar. Assets are available for adaptation for major campaigns
Support and facilitate the development and implementation of marketing administrative duties
Perform any other ad-hoc duties as required
Requirements
Keen eye for aesthetics, strong timeline management skills
Creative and daring to try out/set new trends, comfortable with being on camera is a plus
Experience managing a brand\xe2\x80\x99s social media page is a plus
Able to use Adobe Photoshop and Illustrator, videography skills will be a plus as the candidate will be handling social media content creation
Able to work independently
Commitment period of at least 6 months (option to extend another 6 months period)
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