Fine Today is a Personal Care company that manages multiple top Japanese hair and skin care brands in Singapore including Senka, Tsubaki, Fino and Ma Cherie. We are looking for a Social Media Officer to develop and execute effective social media strategies to drive engagement and brand love. Fino currently has little social media presence hence the individual will have to kick start Fino\xe2\x80\x99s social media channels including Instagram and Tik Tok. The goal of this role is to build Fino as a young, fun and lively brand, establish its\xe2\x80\x99s brand presence and cultivate brand love amongst its target audience.
Job Details
Freelanced, not fixed hours. Work on your free time
06 months contract (extendable)
$600 Cash per month, no Benefits
Responsibilities
Build young and fun brand personality and tonality through content created
Identify social media trends and create digital marketing content to drive traffic and engagement
Develop social media content and strategies to increase followers and maintain social media accounts (Instagram, Tik Tok)
End to end ideation and execution of social media content \xe2\x80\x93 proposing monthly content calendar, content creation, caption copywriting, timeline management, posting of communications.
Track and measure engagement, conversion rates
Support and facilitate the development and implementation of marketing administrative duties
Perform any other ad-hoc duties as required
Requirements
Keen eye for aesthetics, creative and daring to try out/set new trends, comfortable with being on camera is a plus
Experience managing a brand\xe2\x80\x99s social media page is a plus
Able to use Adobe Photoshop and Illustrator, videography skills will be a plus as the candidate will be handling social media content creation
Able to work independently
Commitment period of at least 6 months (option to extend another 6 months period)
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