Job no: 551454
Contract type: Fixed Term Appointment
Duty Station: Manila
Level: G-6
Location: Philippines
Categories: Fund Raising
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child, a fair chance
UNICEF has been an active partner of the Government of the Philippines and civil society in realizing the rights of every Filipino child, in line with priorities to achieve the Millennium Development Goals. UNICEF efforts have been focused on the most vulnerable regions identified by the Government of the Philippines Development Plan, particularly in the regions of Visayas and Mindanao. To ensure that interventions are sustainable and scaled up, UNICEF will support primarily local government units (LGUs) as the main instruments of delivering services and building systems. The level of engagement with government institutions will take into account capacities, economies of scale and sector issues.
It has a field office in Cotabato City, the second largest city in Mindanao, southern Philippines, with some 300,000 population. The city is the regional administrative centre of the Autonomous Region of Muslim Mindanao and over 80 percent of the population is Muslim. Mindanao is both conflict-affected and prone to frequent earthquakes and typhoon storms.
Visit this link for more information on Philippine Country Office: https://www.unicef.org/philippines/
How can you make a difference?
Under the general guidance of the Fundraising Officer (Digital), the Fundraising Associate (Digital Analytics) will support in the overall digital fundraising activities of the team through implementation of analytics and data expertise, and by providing clear and actionable data analyses and recommendations.
The post will support set-up, implementation and provide best in class in-house analytics capabilities for UNICEF PFP, understanding digital journeys, donor behaviors and profit drivers. The role will facilitate best practices and implementation of campaign analytics, UTM structure, tracking, Google Tag Manager and support the deployment of pixels to track revenue across channels and campaigns.
Through a methodical and intelligent use of audience data, this post will also support overall PFP functions by helping drive business decisions on which digital channels to invest in, digital fundraising products to develop, and content or infrastructure updates to be implemented.
Under the general guidance of the Fundraising Officer (Digital), the post shall undertake the following:
1. Support in setting-up, launch and implement of UNICEF Philippines’ in-house digital analytics capabilities by building a strong analytics framework and providing data expertise:
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