Ge Social & Digital Marketing Lead (6 Months Contract)

Singapore, Singapore

Job Description



Every great story has a new beginning, and yours starts here. Welcome to Warner Bros. Discovery\xe2\x80\xa6 the stuff dreams are made of. Who We Are\xe2\x80\xa6 When we say, \xe2\x80\x9cthe stuff dreams are made of,\xe2\x80\x9d we\xe2\x80\x99re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD\xe2\x80\x99s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what\xe2\x80\x99s next\xe2\x80\xa6 From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. In this role, we are looking for a GE(General Entertainment) Social & Digital Marketing leader to oversee both Theatrical Social & Digital Marketing as well as DC social & Digital franchise marketing, based in Singapore. This is a People Manager role and will cover a geographical remit of APAC markets. Essential job functions Theatrical Social & Digital, APAC:

  • Work closely with stakeholders - regional Theatrical team and Head of Theatrical Marketing -to lead pan-regional social & digital Media campaigns for our Theatrical Business \xe2\x80\x93 from strategic development and planning to implementation and post campaign analysis for assigned films.
  • Act as key point of contact for major social & digital initiatives across the region and work with local territories on implementing regional campaigns, ensuring timely asset delivery for creation and localization of materials.
  • Inspire local Theatrical marketing teams to embrace digital innovation, sharing best practices and ideas across territories and partnering with them to drive opportunities for innovation and excellence in the digital space.
  • Work with the Theatrical Marketing Director in-region to review and approve local territory media plans and budgets for upcoming film releases to ensure optimization and budget efficiency. Evaluate media mix and flighting and identify key media stunts to communicate to Home Office and share across markets.
  • Communicate and work with Home Office during the campaign planning and implementation process, to provide information as required for filmmakers, production companies and other stakeholders.
Franchise Social & Digital Marketing (DC), INSEAK:
  • Oversee DC social & digital strategy for INSEAK and build the always-on approach as well as content calendar for the franchise across social & digital platforms in INSEAK.
  • Work closely with Brand & Franchise Management team, to build brand affinity and awareness for DC Masterbrand and core characters (as a shared goal); and grow our fanbase as well as fan engagement across social & digital platforms.
  • Oversee day-to-day management of our social & digital channels across DC Asia and DC Korea \xe2\x80\x93 includes but is not limited to content planning, creative conceptualization and asset planning with Creative team, publishing on platforms, monitoring sentiments and tracking performance.
  • Partner with Brand & Franchise Management team to bring 360 franchise marketing plans to life on social & digital platforms; and drive impact across the franchise flywheel (Theatrical, Consumer Products, Comics, Games, OTT, Home Entertainment etc).
  • Collaborate with global DC teams to scale up key franchise beats and mobilize fan communities across our INSEAK social & digital channels.
Requirements:
  • 7-10 years of work experience in marketing with at least 3 years in people management.
  • Loves creative storytelling and has a passion for the great content under Warner Bros. Discovery.
  • Mastery of Excel and PowerPoint strongly preferred.
  • Strong organizational and prioritization skills; and the ability to manage stakeholders in a highly matrixed environment.
  • Is a strong team player and highly collaborative.
  • Is able to work in fast-paced environments, under tight timelines and be able to support different brands/projects concurrently.
  • Is a forward-thinker who is curious, resourceful and willing to test and learn new things.
How We Get Things Done\xe2\x80\xa6 This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview. How We Get Things Done\xe2\x80\xa6 This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview. The Legal Bits\xe2\x80\xa6 Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law. If you\xe2\x80\x99re a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at recruitadmin@wbd.com.

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Job Detail

  • Job Id
    JD1309910
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Singapore, Singapore
  • Education
    Not mentioned