Job Description

The Role Responsibilities

Job Summary

The Global Head of Brand role will be responsible for developing and managing the company\xe2\x80\x99s global brand strategy, including activating the brand through brand marketing campaigns, experiences and overseeing the global creative and paid media agency relationships.

Responsibilities

Strategy

• Play an active role as a member of the global Corporate Affairs & Brand and People & Culture Communications leadership team, shaping the global brand strategy, connected to corporate business strategy and corporate reputation strategy.
• Develop and execute a strategic roadmap for the brand vision and evolve the brand strategy to remain relevant for key audiences in a rapidly changing industry.
• Champion a data-driven, outside-in approach and mindset for the development and measurement of global brand value and key brand marketing outcomes.
• Act as the custodian and guardian of the corporate global brand with a mandate to drive global brand consistency closely integrated into regional / business CABM teams, CCIB/CPBB businesses and key functions such as HR (colleagues).
• Support the Global Head of Corporate Affairs to deliver business objectives and build/maintain MT and BLT awareness of the business value created by the global brand and Corporate Affairs, Brand and Marketing (CABM) function.
• Responsible for global brand marketing strategy and execution, running large scale global campaigns and activation of experiences to deliver top of funnel brand awareness and consideration targets as well as brand image attributes.
• Act as the Executive Sponsor for the global creative and paid media agency relationships including global oversight on strategy as well as execution at a CABM level.
• Partner with CABM MT, CCIB and CPBB marketing to drive a change in the global marketing operating model for CABM utilising changes in creative agency partner and technology for brand management ways of working as catalysts

Business

• Manage consistent and compelling application of the brand to deliver brand awareness, consideration, brand image attributes and business value by:

• advising CABM and senior business stakeholders on brand
• developing training programmes
• building a brand community and evangelise the power of brand
• implementing brand management processes and technologies
• Plan and manage effective global brand marketing campaigns and activations together with creative, media, research agencies, CABM and CCIB/CPBB teams, to position the Bank effectively in the minds of clients and other external stakeholders.
• Develop and manage a Group-wide workflow/Digital Asset Management (DAM) platform to maximise the efficiency of assets created, approval and brand approval processes, and ensure we get full mileage out of the content produced across the Group.
• Ensure a data and insights led mindset in the team when developing strategies, plans and analysing results to deliver on objectives and key results for CABM and the bank as a whole.

Processes

• Own the Operational Risk Framework causes and controls for Brand Management
• Drive a strong planning framework and evolve the marketing operating model for global brand marketing to ensure alignment and integration into regional and business CABM teams.

People & Talent

• Develop the team to build capability and ensure delivery of the team\xe2\x80\x99s short and longer-term objectives with a focus on developing best in class brand and advertising experiences.
• Lead through example and build the appropriate culture and values. Set appropriate tone and expectations from their team and work in collaboration with risk and control partners.
• Ensure the provision of ongoing training and development of people, and ensure that holders of all critical functions are suitably skilled and qualified for their roles ensuring that they have the effective supervision in place to mitigate any risks.
• Employ, engage, coach, and retain high quality people, with succession planning for critical roles.
• Responsibility to review team structure and capacity plans.
• Set and monitor job descriptions and objectives for direct reports and provide feedback and rewards in line with their performance against those responsibilities and objectives.

Risk Management

• Advice on risk management scenarios relating to brand and brand marketing including advertising
• Manage and evolve the bank\xe2\x80\x99s Masterbrand trademarks to protect the bank legally from IP infringement on the key brand assets.

Governance

• Own and uphold global standards for the following CABM processes:

• Brand strategy & planning
• Brand management
• Management oversight and delivery of training programme to enable the organisation to execute on standards.

Regulatory & Business Conduct

• Display exemplary conduct and live by the Group\xe2\x80\x99s Valued Behaviours and Code of Conduct
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct
• Lead the Brand team to achieve the outcomes set out in the Bank\xe2\x80\x99s Conduct Principles.
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders

Internal:

• CABM MT
• Corporate Affairs & Brand and People & Culture Communications
• CCIB Marketing, CPBB Marketing
• CPBB and CCIB business teams including segments, product, digital and distribution teams
• CABM Insights, Data & Analytics
• CABM Regional teams
• CABM COO team
• Human Resources including employer branding and D&I
• Group Property
• Corporate strategy
• ITO

External:

• Advertising and design agencies
• Media agency
• Brand agency
• Marketing agencies

Other Responsibilities

• Embed Here for good and Group\xe2\x80\x99s brand and value

Our Ideal Candidate

• Substantial experience defining and embedding a globally consistent brand and activating it through brand marketing campaigns and global advertising across a complex and global business.
• Experience in managing creative services and design professionals.
• Strong understanding of brand standards and brand management best practices.
• Commercial and pragmatic approach with budget management experience.
• Strong leadership qualities, excellent interpersonal and communication skills, multi-cultural awareness and sensitivity, and experience leading through periods of change.
• Ability to manage a geographically dispersed and highly varied customer and stakeholder base.
• Ability to foster positive relationships with internal and external stakeholders at appropriate level, ensuring open and cooperative environment.
• Ability to effectively prioritise multiple tasks in a high-pressure environment.
• Creativity and ability to think \xe2\x80\x98outside the box\xe2\x80\x99.

Role Specific Competencies

• Brand Management
• Creativity
• Written communications
• Risk Management
• Planning: tactical and strategic
• Media Channel Management
• Data Gathering & Analysis

About Standard Chartered

We\'re an international bank, nimble enough to act, big enough for impact. For more than 160 years, we\'ve worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you\'re looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we can\'t wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you\'ll see how we value difference and advocate inclusion. Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations
• Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum
• Flexible working options based around home and office locations, with flexible working patterns
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment assessments - some of our roles use assessments to help us understand how suitable you are for the role you\'ve applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

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