Our Story - Dairy Expertise that leads the world
Fonterra is the world's largest dairy exporter, proudly delivering New Zealand products to over 130 countries. NZMP, which stands for New Zealand Milk Products, is the B2B ingredients and solutions brand of Fonterra. We have one of the broadest product ranges in the dairyindustry; our ingredients are used by a lot of the world's most famous food and nutrition brands.
"Active Living" functional nutrition unit (FNU) is having a global remit across all of Fonterra's regions. The Active Living unit is primarily responsible for driving B2B sales and marketing of Fonterra's dairy ingredient products across the adult nutrition lifespan, selling to customers in markets all over the world under the "NZMP" B2B ingredients brand.
NZMP has a broad portfolio that includes standard ingredients, specialised ingredients and channel and solution offerings. Active Livings vision is to empower consumers to achieve their health and wellness goals through targeted nutritional solutions, focused around four health benefit areas:- Physical Wellness- Mental Wellness- Inside Out Wellness- Patient Wellness
Role purpose
To support the delivery of our digital strategy and tactical promotion campaigns.
Job scope
Linkedin campaign management: - Plan, execute and report on advertising campaigns; including development of strategic recommendations.
Content Creation:- Own and develop a series of consumer-friendly collateral to support ongoing protein or health benefit promotions.- Support marketing managers with product launches, through creation of collateral or written content for owned channels.Competitor Review Project:- Thorough investigation of other industry players' activities in selected communications channels
Webpage building:
- Ownership of Active Living's page creation on nzmp.com website (using the Adobe Experience Manager Tool)
Support Activation:- Manage inputs for Active Living's presence at trade events (primarily digital right now), gather insights where necessary, or support withplanning process or logistical tasks.
Development opportunities
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