Job Description

General Information
Date Published
15-Aug-2022
Advertising Ends
30-Sep-2022
Country
Singapore
Location
Singapore
Role Type
Marketing & Comms
Work Type
Fixed Term
ID#
2260
Position Description
Our Story - Dairy Expertise that leads the world
Fonterra is the world's largest dairy exporter, proudly delivering New Zealand products to over 130 countries. NZMP, which stands for New Zealand Milk Products, is the B2B ingredients and solutions brand of Fonterra. We have one of the broadest product ranges in the dairy
industry; our ingredients are used by a lot of the world's most famous food and nutrition brands.
"Active Living" functional nutrition unit (FNU) is having a global remit across all of Fonterra's regions. The Active Living unit is primarily responsible for driving B2B sales and marketing of Fonterra's dairy ingredient products across the adult nutrition lifespan, selling to customers in markets all over the world under the "NZMP" B2B ingredients brand.
NZMP has a broad portfolio that includes standard ingredients, specialised ingredients and channel and solution offerings. Active Livings vision is to empower consumers to achieve their health and wellness goals through targeted nutritional solutions, focused around four health benefit areas:

• Physical Wellness
• Mental Wellness
• Inside Out Wellness
• Patient Wellness

Role purpose
To support the delivery of our digital strategy and tactical promotion campaigns.
Job scope:
Linkedin campaign management: - Plan, execute and report on advertising campaigns; including development of strategic recommendations.
Content Creation:

• Own and develop a series of consumer-friendly collateral to support ongoing protein or health benefit promotions.
• Support marketing managers with product launches, through creation of collateral or written content for owned channels.

Competitor Review Project:

• Thorough investigation of other industry players' activities in selected communications channels

Korean Collateral Adaptation Project:

• Manage the adaptation of existing marketing collateral suite to local South Korean market needs by collaborating with the Business

development team, and understanding additional support required for local customer engagement.
Webpage building:

• Ownership of Active Living's page creation on nzmp.com website (using the Adobe Experience Manager Tool)

Support Activation:

• Manage inputs for Active Living's presence at trade events (primarily digital right now), gather insights where necessary, or support with

planning process or logistical tasks.
Development opportunities The chance to learn about health & nutrition - knowledge that will be valuable to them throughout their life! Exposure to a Global team, working across both Western and Asian markets. Experience across the whole marketing spectrum from research & insights to activation. Autonomy to manage their own projects (e.g. Linkedin Advertising campaigns) and workload. The opportunity to develop strong stakeholder management skills through exposure to:

• Cross functional team members inc regs,

technical and sales

• External agencies inc Comms/PR, Graphics

design, Social Media etc. Strong mentoring, guidance and career planning support from a range of experienced marketers.
Qualifications Be in the second or final year of Tertiary education majoring in Marketing/Communications. Have some exposure to digital marketing, experience in content creation and webpage building. Prior work experience, particularly in marketing and/or in the nutrition industry will be a strong advantage. Be able to prioritise and analyse information, to quickly develop insights and compelling stories. Korean language capability is strongly preferred. ? Have strong communication skills, being particularly adept at writing. Be an energetic, confident, and reliable team player, who is comfortable with working independently and managing workload with strong prioritisation and time management skills. Take the initiative to seek out information and creatively problem solve with the resources provided.
Visit our website at https://www.nzmp.com/global/en.html to find out more about us.
Note:
1) Only students who are able to commit for the entire period of internship from 2 January to 30 June 2023 will be considered.
2) Selected student who is doing a non-credit bearing internship will be required to apply for a "Leave of Absence" to complete this internship