Job Description

Job PurposeAre you passionate about shaping innovative direct-to-customer marketing strategies?As the Head of Direct Marketing (Senior Vice President), you will drive our go-to-market plans for customer using direct sales and referral strategy. This role offers the opportunity to collaborate closely with the Customer Proposition team to design products and services that capture both Singaporean and offshore markets, primarily through cutting-edge digital channels. You mission is to grow our direct customer and referral base through strategic campaigns and creative initiatives that engage customers directly.In this role, you will do :

• Lead the charge in achieving divisional goals through bold and innovative marketing strategies.
• Design, refine, and lead ongoing referral programs to boost customer engagement.
• Host exclusive roadshows to digitally onboard affluent customers, bringing the brand closer to them.
• Develop and implement impactful social media marketing plans that connect with direct customers.
• Lead digital campaigns targeted at premier segments, ensuring maximum outreach and engagement.
• Shape the organization\'s culture and work closely with key stakeholders to ensure it aligns with our core values.
• Champion and embed expected behavioral standards across teams, driving a values-driven marketing approach.
• Proactively identify and mitigate business and regulatory compliance risks to safeguard company operations.
• Stay ahead of industry trends, regulatory shifts, and emerging threats, continuously innovating to protect and grow our brand.
• Lead with a risk management mindset, highlighting potential concerns and proposing proactive solutions.

QualificationsWe\'re Looking For:

• 18+ years of managing insurance distribution or network-based marketing. (Digital marketing, direct customer sales channels, or direct marketing management is a plus).
• Bachelor\xe2\x80\x99s degree from a recognised university (master\'s degree is a plus).
• Proven track record in creating and executing successful marketing strategies for premier segments.
• Creative problem solver with excellent interpersonal skills who thrives on collaboration and resourcefulness.
• Strong stakeholder management\xe2\x80\x94you\xe2\x80\x99ll be working with top leadership across various functions.
• Exceptional written and verbal communication skills with the ability to articulate ideas clearly and concisely.
• Ability to handle high-stress situations while managing multiple tasks and projects seamlessly.
• Demonstrated leadership abilities with a strong sense of ownership and initiative.
• A knack for big-picture thinking while maintaining attention to detail.
• Confident decision-making and conflict resolution skills.
• You adapt to change effortlessly, embracing new challenges and opportunities with a proactive mindset.
• Demonstrates alignment with the organisation\xe2\x80\x99s core values through expected behaviours
• High level of integrity, takes accountability of work and good attitude over teamwork.
• Takes initiative to improve current state of things and adaptable to embrace new changes.

About Great EasternFounded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$100 billion in assets and more than 16 million policyholders, including 12.5 million from government schemes, it provides insurance solutions to customers through three successful distribution channels \xe2\x80\x93 a tied agency force, bancassurance, and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei.The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength and counterparty credit ratings of "AA-" by S&P Global Ratings since 2010, one of the highest among Asian life insurance companies. Great Eastern\'s asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia.Great Eastern is a subsidiary of OCBC, the longest established Singapore bank, formed in 1932. It is the second largest financial services group in Southeast Asia by assets and one of the world\xe2\x80\x99s most highly-rated banks, with an Aa1 rating from Moody\xe2\x80\x99s and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World\xe2\x80\x99s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.To all recruitment agencies: Great Eastern does not accept unsolicited agency resumes. Please do not forward resumes to our email or our employees. We will not be responsible for any fees related to unsolicited resumes.

Great Eastern