Job Description

Are you looking for a supportive, collaborative workplace with great teams and inspiring leaders? You\xe2\x80\x99ve come to the right place. We\xe2\x80\x99re looking for ambitious people who share our values and want to make every day better for people around the world. If this sounds like you, and the career below sounds exciting, we\xe2\x80\x99d like to hear from you.

Working Arrangement Hybrid



The opportunity

Manulife\xe2\x80\x99s ambition is to become Singapore\xe2\x80\x99s Digital Customer Leader, the Head of Brand, Content & Propositions role is responsible for helping us significantly scale our ability in attracting new customers to Manulife and our partners whilst improving our ability to engage with existing customers to ensure we are with them at every step of their insurance.

Responsibilities

• Design and deliver the overall Brand, Content and Propositions strategy to help MLS achieve our bold ambition in becoming a Digital Customer Leader including managing and growing talent within the Brand, Content and Propositions team.
• Establish and deliver on plans to achieve brand awareness and consideration measures across key segments and product categories. This will involve working with appointed creative and media agencies to deliver on campaign calendars.
• Manage brand governance across the organisation to ensure adherence to standards and amplification of all external assets. Develop a sponsorship strategy that underpins our brand and customer value propositions.
• Build a robust propositions capability which helps bring our solutions to life through customer and distributor facing assets.
• Lead our content capability to enable both content marketing and content as a service to support personalisation to support our hyper personalisation ambitions.
• Support our bancassurance and independent advisory partners on multiple initiatives to help drive.
• Work closely with regional and local stakeholders on initiative co-creation and delivery.
• Drive continued thought leadership on Brand, Content and Propositions across the organisations.
• Overall budget and KPI management for the above responsibilities including management of various agency partners.

How will you create impact?

Reporting to the Chief Marketing Officer, the Head of Brand, Content & Propositions

What motivates you?

• You obsess about customers, listen, engage and act for their benefit.
• You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
• You thrive in teams and enjoy getting things done together.
• You take ownership and build solutions, focusing on what matters.
• You do what is right, work with integrity and speak up.
• You share your humanity, helping us build a diverse and inclusive work environment for everyone.

What we are looking for

• A results-driven professional with a university degree and minimum 8 years in a marketing leadership role, with experience in evaluating and implementing initiatives to meet the organization\xe2\x80\x99s strategic objectives
• Proven experience in building and leading \xe2\x80\x98business as usual\xe2\x80\x99 and project teams
• Experience in Branding, Advertising and Product Marketing
• Experience in Finance / Insurance industry
• Advanced understanding and experience with \xe2\x80\x98Digital\xe2\x80\x99 and data driven design
• Understanding of statistical methods to facilitate targeting, segmentation, revenue generation, retention, and marketing campaigns
• Experience of managing and delivering results with third party vendors
• Experience working in a shared service, delivery practice, COE or customer consulting
• Experience working with Agile methods

What can we offer you?

• A competitive salary and benefits packages.
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
• A focus on growing your career path with us.
• Flexible work policies and strong work-life balance.
• Professional development and leadership opportunities.

Our commitment to you

• Values-first culture

We lead with our Values every day and bring them to life together. * Boundless opportunity

We create opportunities to learn and grow at every stage of your career. * Continuous innovation

We invite you to help redefine the future of financial services. * Delivering the promise of Diversity, Equity and Inclusion

We foster an inclusive workplace where everyone thrives. * Championing Corporate Citizenship

We build a business that benefits all stakeholders and has a positive social and environmental impact.

Every career at Manulife/John Hancock provides the opportunity to learn new skills and move your career forward. Ready to make an impact somewhere? What are you waiting for? Apply today.

About John Hancock and Manulife

John Hancock is a unit of Manulife Financial Corporation, a leading international financial services group that helps people make their decisions easier and lives better. We operate primarily as John Hancock in the United States, and Manulife globally, including Canada, Asia and Europe. We provide financial advice, insurance and wealth and asset management solutions for individuals, groups and institutions. Assets under management and administration by Manulife and its subsidiaries were CAD$1.3 trillion (US$1.1 trillion) as of June 30, 2021. Manulife Financial Corporation trades as MFC on the TSX, NYSE, and PSE, and under 945 on the SEHK. Manulife can be found at .

One of the largest life insurers in the United States, John Hancock supports more than 10 million Americans with a broad range of financial products, including , , , , and . Additional information about John Hancock may be found at .

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .

Manulife