Job Description

The Head of Content oversees all content initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads, and positive customer behavior. This individual is an expert in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics, and meaningful measurement. The position collaborates with the departments of public relations, communications, marketing, customer service, IT, product, etc. to help define both the brand story and the story as interpreted by the customer.

Responsibilities:

• Ensuring all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print, and in-person. This is to be done for each buyer persona within the enterprise.

• Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolvement of strategy is a must.

• The development of a functional content calendar throughout the enterprise verticals, and defining the owners in each vertical to particular persona groups.

• Supervising writers, editors, and content strategists; be an arbiter of best practices in grammar, messaging, writing, and style.

• Integration of content activities within traditional marketing campaigns.

• Conducting ongoing usability tests to gauge content effectiveness. Gathering data and handling analytics (or supervising those who do) and making recommendations based on those results. Working with owners of particular content to revise and measure particular content and marketing goals.

• Developing standards, systems, and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.

• Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers leads to critical behavioral metrics.

• Establishing work flow for requesting, creating, editing, publishing, and retiring content. Work with technical team to implement appropriate CMS.

• Conducting periodic competitive audits.

• Supervising the maintenance of content inventories and matrices.

• Ensuring consistent global experience and implement appropriate localization/translation strategies.
  

• At least 2 years in crypto/web3 industry

• 10-15 years of experience as a respected leader in multichannel content creation (publishing, journalism, etc.).

• Experience with creating compelling messages for different target demographics. Crisis communications experience a plus.

• HR-related experience including hiring, managing, performance reviews, compensation packages, etc. required.

• Audience development and subscription strategies experience a plus.

• Proven editorial skills.

• Training in how to tell a story using words, images, or audio, and an understanding of how to create content that draws an audience

• The ability to lead and inspire large teams of creative personnel and content creators to achieve company's stated goals. Leadership skills required to define and manage a set of goals involving diverse contributors and content types

• Clear articulation of the business goal behind the creation of a piece (or series) of content.

• Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns.

• Familiarity with principles of marketing (and the ability to adapt or ignore them as dictated by data).

• Excellent negotiator and mediator.

• Incredible people skills.

• A willingness to embrace change and to adapt strategies on the fly.

• Great powers of persuasion and presentation

• Experience creating a resource or library of content organized indicating SEO, translations and version control.

• Needs to be continually learning the latest platforms, technology tools and marketing solutions through partnerships.

• Comfortable with acting as the company's spokesman and advocate via media appearances, interviews, sales calls, trade shows, etc.