Job Description

This is a unique opportunity for a driven and insightful content professional, to join the leading growth-stage startup in the most meaningful segment of the economy (parents) in two of the fastest growing regions in the world (South East Asia and Africa). What we are trying to do is truly disruptive and life changing and the work that you will do would immediately impact the lives of mothers around Asia. This is a role where a career is made, if you are up to the challenge, and keen to work with world-class teams. About theAsianparent
theAsianparent’s brand speaks to every stage of an Asian woman’s journey – from the time she graduates from university and starts building her career to when she’s starting her own family and looking into potential schools for her kids. And we do this all in her local language. Founded by our Group CEO Roshni Mahtani, theAsianparent started in Singapore in Sept 2009 as a digital platform creating content for parents. We reach over 30 million users per month on our website as well as app, and are available in 11 languages in 13 countries. We are loved by parents - we created the world’s best parenting app with over 100k ratings at a 4.9 * Rating About the role Content Management

• Provide insight on the culture, latest trends, and parenting perspective of the Singapore market
• Coordinate with the regional heads of growth in implementing strategies with the aim of reaching quarterly and annual targets
• Create an editorial plan for the different verticals (viral, relevance, and product recommendations)
• Monitor website health and traffic, including traffic from the different traffic drivers (app, social media, etc)
• Ensure that all articles published are error-free, fact-checked and high quality
• Liaise editorial requests from revenue and campaigns teams
• Coordinate with app team for content integration
• Secure content partnerships with media outlets
• Represent the theAsianparent in events and other invites
• Creating and working on new and innovative SEO strategies

• Coordinate with content editors on the day-to-day content workflow (topic assignments, editing articles, and publishing)
• Coordinate with social media manager on daily social media postings
• Check invoices of all freelance writers
• Supervising and hiring new staff to help achieve editorial KPIs