Head Of Marketing And Insight

Singapore, Singapore

Job Description


Grow your career with usYou are on a journey to join an exciting Company and be part of our success story to improve lives by developing resources sustainably. Here we offer you an exciting and dynamic work environment and will equip you with the know-how that will stretch and enhance your career journey.Role Summary: Marketing and Insight for tissue and personal careResponsibilities:Company Overview:Headquartered in Singapore, RGE is a group of resource-based manufacturing companies with global operations. We produce sustainable natural fibres, edible oils, green packaging and clean natural gas used to create products that feed, clothe and energise the world. We help improve billions of peoples lives through sustainable products they use every day. With more than US$35 billion in assets and 80,000 employees, we are creating a more recyclable, biodegradable and lower carbon future.Committed to sustainable development, conservation and community development, we strive towards what is good for the community, good for the country, good for the climate, good for the customer, and good for the company. With operations spanning across Indonesia, China, Brazil, Canada, Spain and Malaysia, we continue to expand and engage new markets.With the recent acquisition of Vinda and Origami the No.1 tissue brand in Greater China and India respectively, RGE entered tissue and personal care segment with the ambition to further grow the business and bring the brand to the next level.Position Summary:The Head of Marketing and Insight, Tissue and Personal Care International Markets will be responsible for developing and executing the company's marketing strategy to drive growth, enhance brand equity, and increase market share. The role will oversee all marketing functions, including brand management, digital marketing, consumer insights & experience, product development, team leadership & development, budget management, etc. This role requires a strategic thinker with a proven track record of success in the consumer goods industry, particularly within the tissue and personal care category. Given it is a $bn dollar start-up environment, the ideal candidate should also be entrepreneurial, agile, have can-do attitude and able to work with lean resources. S/he should be passionate about the co-creation journey to grow together with the business.The role will be based in Singapore or KL, Malaysia and report directly to the President of Tissue and Personal Care International Markets.Key Responsibilities:- Strategic Planning and Execution:- Develop and implement comprehensive marketing strategies aligned with the company's overall business objectives.- Identify and evaluate new market opportunities, emerging trends, and competitive dynamics to ensure the company remains a market leader.- Brand Management:- Strengthen and grow the company's brand presence through innovative and impactful marketing campaigns.- Ensure brand consistency across all channels and touchpoints.- Digital Marketing:- Lead the digital marketing strategy to enhance online presence, drive e-commerce growth, and engage with consumers through social media and other digital platforms.- Utilize data analytics to measure the effectiveness of digital marketing initiatives and optimize performance.- Consumer Insights:- Conduct market research and analyze consumer behavior to inform product development and marketing strategies.- Leverage consumer insights to identify unmet needs and drive innovation.- Customer Experience:- Enhancing the overall customer experience by aligning marketing efforts with customer needs and preferences. This includes optimizing the customer journey and ensuring positive interactions with the brand.- Product Development:- Collaborate with R&D and product teams to develop and launch new products that meet consumer needs and preferences.- Oversee the product lifecycle from concept to launch, ensuring timely and successful introductions to the market.- Team Leadership and Development:- Lead and mentor the marketing team, foster a collaborative and innovative environment, and ensure that the team is aligned with the company's marketing objectives.- Provide ongoing coaching and professional development opportunities to team members.- Budget Management:- Managing the marketing budget, allocating resources effectively, and ensuring a good return on investment for marketing activities.- Others on needed basis:- Develop and manage external communications, including media relations and corporate communications.- White space expansionQualifications:- Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.- Minimum of 10 years of progressive marketing experience, with at least 5 years in a senior leadership role within the consumer goods industry.- Proven success in developing and executing marketing strategies that drive growth and brand equity in Asian markets.- Strong digital marketing expertise, including social media, e-commerce, and data analytics.- Excellent leadership, communication, and interpersonal skills.- Ability to think strategically and creatively while managing multiple priorities and projects.- Resilient, willing and able to be hands-on; good at numbers.- Experience in the tissue and hygiene sector is highly desirable.Requirements:When you send us your resume and personal details, it is deemed you have provided your consent to us retaining your information in our talent recruitment database. All information provided will only be used for the recruitment process. RGE will only collect, use, process or disclose personal information where and when allowed to under applicable laws.Only shortlisted candidates will be contacted for an interview. We endeavour to respond to every applicant. However, if you do not receive a response from us within 60 days, please consider your application for this position unsuccessful. We may contact you in the future for any opportunities that match your qualifications and experience.Thank you for considering a career with RGE. #LI-RoyalGoldenEagle

Royal Golden Eagle

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Job Detail

  • Job Id
    JD1474655
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Singapore, Singapore
  • Education
    Not mentioned