Job Description

NUS Enterprise is the Innovation & Entrepreneurial arm of National University of Singapore (NUS). The Ecosystem Development team operates one of the most extensive startup ecosystem in the world, leveraging on world-class research and innovation capabilities twinned with market connectivity through our regional and global nodes. We are expanding our team to build the next-gen startup ecosystem that will enable the rise of Asia\'s upstarts of tomorrow. If you are raring to make a difference and is not afraid to be challenged, here is an opportunity to drive impact with an exceptional platform.

• Gain good understanding of NUS Enterprise\'s Ecosystem Development (Incubation) business area and related marketing needs
• Translate understanding of business area needs to conceptualise effective marketing strategy via various integrated marketing campaigns across various channels
• Develop and implement regional marketing and branding strategies with clear priorities and focus against timelines. Activities include:

• Content strategy, ideation, creation and distribution
• Event planning and execution
• Defining and designing Marketing collaterals
• Managing the marketing budget
• Partnering with media and PR
• Drive marketing and branding consistency across the region
• Work with colleagues and extended resources to lead and see through implementation of plans
• Set and track marketing KPIs for the region, provide guidance to ensure success
• Be a coach to the marketing teams
• You are accountable for the success of the campaigns and must be able to analyse both quantitative and qualitative performance of the marketing plans

Qualifications

The role is best suited for an outgoing personality who enjoys interacting with people, especially with start-ups and entreprenuers.

This person writes well, is conversant with different communications channels, have wide interests and high energy levels. He/She is constantly on the lookput for new ideas, and excited with opportunities to experiemnt and learn.

He/She functions well in a fast paced environment, where change is constant, and is able to grasp business needs well, and is able to quickly adapt marketing activities to suit.

A team player who enjoys originating and excecuting creative marketing and communications campaigns to build a strong brand and community.

Technical competencies

• Degree with miminum of 10 years experience in marketing, preferably within the startup or tech ecosystem
• Proven experience in successfully marketing startup-focused programs or events.
• Strong regional market understanding and network.
• Excellent communication, leadership, and analytical skills
• Expert in multiple marketing communications channels (offline and digital), social media and events
• Prior experience with organising and running events a plus
• Prior startup working experience is a plus

More Information

Job Type: Contract (2-year; renewable)

Location: Kent Ridge Campus

Organization: NUS Enterprise

Department : Ecosystem Builder Business Development

Job requisition ID : 21912

National University of Singapore