Job Description

Head of Marketing

is a fast-growing software company on a path to revolutionise the $23 Trillion retail industry. Cosmose AI understands, predicts and influences how billions of people shop offline by seamlessly adding data-driven actionable insights back to their online and digital assets. Cosmose delivers results for the world\xe2\x80\x99s biggest brands, including L\'Oreal, Estee Lauder, LVMH, Cartier and Walmart. Cosmose is seamless (no hardware), accurate (1.6 meters positioning accuracy) and everywhere (1 billion+ smartphones and 500,000+ offline stores).

Cosmose is now valued at over $100 million and raised a Series A investment fund in August 2020, backed by Tiga Investments, OTB Ventures and TDJ Pitango. With numerous successful business projects and collaborations in China, Hong Kong and Japan in the last 3 years, we are now embarking on an exciting and ambitious market expansion plan across APAC. Through these expansion strategies, Cosmose will not only expand our footprint to new destinations, but our technology and expertise will aid retailers to recover from the pandemic and transition their businesses into the post-pandemic world via a data-driven approach. By 2022, we aim to expand the ecosystem to over 2 billion smartphones and 10 million stores across Asia Pacific.

Cosmose AI was recently awarded \xe2\x80\x9cMost Innovative Use of Mobile Technology,\xe2\x80\x9d by Mob-Ex Awards 2021, Asia\xe2\x80\x99s biggest mobile marketing awards. It also was recognized for Best Use of Digital Solution, the Best Use of O2O Strategy & the Best Use of Technology category.

KaiKai, the fastest growing shopping app, offers curated secret deals from superbrands. Accessing deals on their mobile that are in their vicinity, users can shop at their convenience in-app and collect in-store. We\xe2\x80\x99re proud of its successful launch in Singapore (No. 1 app in AppStore and Google Play on day 1, $1mln in the 1st week) and extreme members loyalty (half members redeemed products in at least 2 stores in the first week)

KaiKai is the expert in creating hype and driving traffic to offline stores. KaiKai partners with some of the best brands offer deals at never-seen-before prices across luxury fashion, beauty and skincare, electronics, dining, staycations, spas and more.

To drive significant growth in global markets, we are on the hunt for a Head of Marketing to be based in our Singapore office. You\xe2\x80\x99ll oversee all marketing activities for KaiKai in our key market. Reporting to our Chief Revenue Officer, you will lead a small international team and build your team in KaiKai\'s ambitious growth journey globally.

We\xe2\x80\x99re looking for someone who:

• Dreams Big: Ambitious, passionate and achieve MASSIVE goals
• Customer-centric: We care about our customers and strive to provide them with the best solutions
• Celebrates both Success & Failure: Rejoicing the wins but also reflecting, learning & improving proactively when there are setbacks
• Honesty and Integrity: We appreciate respectful feedback
• Problem Solver: You\xe2\x80\x99re a fixer and not a complainer
• Actionable: Work fast, make SMART decisions fast, move fast with conviction

What you\xe2\x80\x99ll do:

• Build the integrated marketing strategy and cross-product marketing strategy across our key markets globally
• Oversee and execute following functions and areas:

• Strategy & roadmap creation and execution
• User acquisition marketing & paid media
• Social Media & Content management
• Customer relationship management
• Campaign Marketing
• Public Relations & Influencer Marketing
• Brand Communications
• Community management
• Brand partnerships
• Copywriting

• Build the high-performing team across different markets
• Cross-functional collaboration with Product, Engineering, Business, Merchandise, Design and Operations team
• Work closely with C-suite leadership on strategies and goal setting, product performance, budget efficiency

What you\xe2\x80\x99ll need:

• Minimum 8 years with Consumer Marketing (B2C) or Growth Marketing experience, preferably in E-commerce or Consumer Tech or Consumer Lifestyle industry
• Strong leadership experience and strong ability to build a winning team aligned with our great culture and values
• Regional new product launch or start-up experience is a strong plus
• Strong experience in some of the following areas: paid and owned marketing, user acquisition, PR, brand communications, content, CRM, community and event management.
• Strong experience in executing paid media campaigns across multiple channels
• Proficiency in multiple measurement tools e.g. Google Ads, Facebook Ads Manager, Google Analytics, Appflyer, AppAnnie etc.
• Good experience in working with creative agencies and in-house creative team
• Excellent fluency in English and the ability to speak in other asian languages is a strong plus
• Excellent analytical skills and the ability to frame actionable insights from data
• Able to thrive in a high growth and start-up environment
• Think-out-of-the-box mentality to create new story angles
• Passion for technology, entrepreneurship and creating positive impact

What you\xe2\x80\x99ll enjoy:

Cosmose provide employees with a great platform where one could immerse and learn about the most exciting, innovative and disrupting technologies on offline behaviour solutions; unveiling untapped opportunities and profits in the industry. The company constantly innovates to invent and apply world-class technologies with a rockstar engineering team including four world championship programming medalists. You\xe2\x80\x99ll be working with a strong leadership team backed by experience from various key strategic areas and many other driven & intelligent people across the company. Cosmose is a place where great culture and goals unite departments and individuals to achieve big milestones together.

Are you ready for new, exciting challenges and to put your name down in history for the future of shopping?

Apply now and join our revolutionary journey.

Cosmose