Job Description

DESCRIPTION

Are you excited about innovating for a billion+ dollar business? Are you an innovative leader who combines marketing and technology? Do you want to help pioneer and scale a high impact, strategic priority for Amazon\'s consumer business? Are you willing to roll up your sleeves and help build something new from the ground up? Join us to make a difference to how Japanese customers shop online.

The Team:
The JP Customer Growth and Engagement team works to help customers discover the best of Amazon and Prime using data and insights to invent, test, and scale programs that drive customer engagement and Prime growth. We invent to help new-to-Amazon customers enjoy a seamless onboarding, product discovery and shopping experience, and create an end-to-end flywheel of customer engagement whether they\'re on Amazon.co.jp, exposed to marketing off-site, or engaging with one of our key partners.

The Role:
We are seeking an innovative, data-driven, result-oriented Marketing Leader to pioneer and scale a high impact, strategic project which will help drive the next phase of Amazon\'s growth in Japan. You will build, lead, and execute the Go to Market strategy and approach while growing and shaping a marketing team from the ground up. This is a full funnel marketing role responsible to drive growth through all customers touchpoints from partner co-marketing (e.g. physical stores, apps, partner ad campaigns), through to Amazon channels, leveraging new onramps to drive shopping and lifecycle engagement.

The right candidate has successful experience in results-driven marketing, an unbridled passion for technology, and an entrepreneurial spirit with strong product marketing, leadership, and stakeholder management skills. They will demonstrate ability to balance customer research, data analysis, strategic leadership, project and senior stakeholder management. They have experience working for a consumer facing tech company, leading cross-functional marketing initiatives in a fast moving and ambiguous environment, balancing long-term vision with the ability to execute tactical details in a fast growing space.

Given the initiative is still in an early phase, it will also be important to come up with and test new ideas, dive deep into the data to double down on what\'s performing, and create scalable programs and mechanism to grow effectively. You\'ll need to act both strategically and tactically - from the creation of plans, to the execution, and analysis of business impact.

Key job responsibilities
- Develop Go to Market growth plan including strategy, approach, and x-functional marketing plan for a new vertical that will reach, acquire, and engage underpenetrated customer segments.
- Synthesize customer research and insights, business metrics, and understanding of the partner to define key inputs and hypothesis that guide innovation.
- Drive customer demand by launching performance marketing driven programs on owned channels, and for influencing partner marketing on 3PP paid and owned channels, and through touchpoints managed by partner teams.
- Establish an \'always on\' structured testing approach to rapidly build learnings and inform future programs.
- Own growth KPIs; develop metrics and measurements to determine campaign effectiveness, including partnering with technical teams to implement performance measurement, attribution and channel optimization as inputs to business goals.
- Grow and manage a team of Product Marketers and Partner Marketing Managers, developing mechanisms for efficient strategic planning and operationalizing mechanisms to automate manual process.
- Partner with a cross-disciplinary team of Product Managers, BD/Account Managers, Finance/Data Science, and peer marketing teams to ensure alignment of marketing strategy, timely management of blocking issues, and support across team to meet timelines.
- Research customer benefits, barriers, and drivers, using them to define our product value proposition and create a messaging framework that amplifies customer benefits and overcomes key barriers.
- Maintain a shared marketing calendar to ensure updates are effectively communicated and all cross-functional teams have visibility into upcoming campaigns and initiatives.

We are open to hiring candidates to work out of one of the following locations:

Singapore, SGP

BASIC QUALIFICATIONS

- 9+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams

PREFERRED QUALIFICATIONS

- Experience with creating GTM initiatives at scale
- Experience working cross-functionally across marketing, product management, analytics, UX, and research

Amazon