Job Description

The Parentinc is the Number 1 Parenting Platform in Southeast Asia across Content,


Community and Commerce helping parents have healthy pregnancies and raise healthy


children and families. Through theAsianparent business unit we reach more than 30 million


mothers monthly across Web & App in 11 languages, across 13 countries, and are the world's highest rated App with over 150k ratings of 4.8on iOS & Android. We produce 70+ SKUs of Safe, Natural & Halal products for Mom & Baby under our renowned brand Mama's Choice, one of the fastest scaling D2C brands in Southeast Asia.



We have a strong culture and growth mindset moulded by an exceptionally diverse team that


brings previous experiences from top notch firms like Lazada, Uber, Grab, Google, BCG, AT


Kearney, Simon Kucher, Cargill, UBS, Standard Chartered, Duff & Phelps, J&J, Viki, Yahoo,


Amazon among others. We are backed by marquee investors like East Ventures, Vertex


Ventures, FOSUN, JD.com , Mirae-Naver Growth Fund and other prominent VCs.

Key Responsibilities

Strategic Operations & Planning

Lead the development and execution of supply chain and operations strategy to support multi-category product lines (FMCG, skincare, supplements, clothing). Drive operational efficiency across sourcing, production, inventory management, and logistics. Forecast demand and align supply planning accordingly, ensuring agility across multiple product categories and channels (D2C, retail, marketplaces).

Supplier & Manufacturing Management

Build and maintain strong relationships with global and regional suppliers, manufacturers, and 3PL providers. Evaluate and onboard new vendors aligned with our quality, ethical, and cost standards. Negotiate contracts and ensure service level agreements are met and exceeded.

Product Development & Commercialisation

Collaborate with product, marketing, and R&D teams to translate concepts into commercially viable products across FMCG, beauty, supplements, and apparel. Lead the operational side of new product launches--from sourcing and prototyping to scaling production and setting timelines. Ensure product development processes are efficient, cost-effective, and aligned with brand standards, safety regulations, and quality requirements. Oversee testing, packaging, and compliance documentation in collaboration with regulatory and quality assurance teams.

Inventory & Fulfilment

Oversee inventory planning, warehousing, and order fulfilment across online and offline channels. Optimise inventory levels to reduce holding costs while maintaining high service levels. Implement and refine ERP/WMS systems and dashboards for real-time visibility and control.

Team Leadership & Process Optimisation

Lead and mentor a high-performing operations and supply chain team across sourcing, logistics, and fulfilment. Define KPIs and continuously improve processes, reducing lead times, costs, and wastage. Champion sustainability, ethical sourcing, and quality control across the supply chain.

Qualifications & Experience

8-12 years of experience in supply chain, operations, or logistics, preferably in FMCG, beauty/personal care, apparel, or nutrition. Proven track record in leading end-to-end supply chain in a fast-scaling consumer goods business. Strong understanding of global supply chain dynamics, including procurement, manufacturing, import/export, and fulfilment. Experience working with contract manufacturers and navigating product compliance in multiple markets. Familiarity with ERP systems (e.g., NetSuite, SAP, Odoo) and logistics platforms. Exceptional leadership, communication, and negotiation skills. Experience in scaling a startup or digital-first brand across Southeast Asia or other emerging markets. Background in ISO, GMP, or other regulatory standards for skincare, supplements, or baby products. * Passion for parenting, family wellness, or products that improve everyday life for mothers and babies.