Job Description

Summary Salary: Competitive Team: Retail Location: Singapore - St James Power Station Headquarters

About Us

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We\'re growing fast and our ambition is huge - more categories, more locations, and more people.

About the Role

This leadership role would be responsible for driving overall business performance across all offline stores and providing customers with the best experience that bring our technology and innovation to life across APAC countries.

Roles and Responsibilities:

(I) Performance centricity:

• Define relevant metrics and action plans that lead to improvement in productivity and profitability
• Identify opportunities within product portfolio and devise plans with the markets to optimize performance
• Motivate retail teams with incentives and recognition that lean towards a \xe2\x80\x9chigh performance and team-based \xe2\x80\x9cculture
• Streamline communications between markets and global stakeholders, and cascade the priorities to markets with clarity
• Drive NPD cadence and ensure retail activations are in place that will achieve business objectives
• Lead APAC Community and represent region at Central Retail Function enabling scaling of best practice sharing.

(II) Customers\' experience:

• Work closely with different functions from global and markets such as Design, Rollout, Training, Operations and Implementation to deliver a holistic and elevated experience for our customers
• Develop a strong regional marketing calendar that maximizes the selling opportunities in markets
• Ensure our Direct Retail stores are aligned with Brand guidance and approved assets / experiences, working with Creative teams to deliver localizations where required
• Work closely with retail teams to improve repeat purchases from Dyson owners
• Conceptualize disruptive and differentiated customers\' experiences in different formats such as pop-up, outpost, or roadshows that are scalable across markets
• Identify and mitigate the gap between Online and Offline shopper journeys.
• Be a source of innovation and inspiration to shape future design thinking and enhancement for retail experience

This role reports to APAC Retail Director, based out of Singapore. The candidate will come with hands-on experience with proven results at stores, multi-cultural experience gained through working across diverse countries and a keen mind on planning and executing for high performance.

About You

• Minimum 15 years of experience in retail marketing, retail excellence or shopper marketing careers
• Comprehensive understanding of retail market across APAC
• Training/Retail development experiences are plus.
• Experience, preferably in the consumer electronics/retail industry.
• Strong Stakeholder management skills.
• Ability to lead the agenda independently in a dynamic set up.
• Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment.
• Experience of people manager role with multiple numbers of team members.
• Proven track record of success defining and delivering innovative disruptive ideas to drive long term business results.
• The ability to think and move quickly and inspire his/her team in an environment where continuous innovation is desired.
• Experience in working with partners at multiple levels within the organization.
• High degree of organization and ability to manage multiple, competing priorities simultaneously (including demonstrated ability in planning and organizational project management).
• Excellent written and verbal communication skills and collaboration skills that enable you to earn trust at all levels.
• Experience in working in a diverse and international environment.
• Bachelor\'s degree in Marketing, Business, or a related field. (preferred)

Dyson is an equal opportunity employer. We know that great minds don\'t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Posted: 04 September 2023

Dyson