The Role We are looking for an experienced Pharma Martech Manager to help us create and maximize the use of impactful, high-quality platform and engagement for HCPs and Sales Team across channels and audiences. The successful candidate is an exceptional technology and content strategist with a knack for breaking down complex user journeys into experimental workflows. Working closely with key partners across marketing, therapy leads, this individual will play a critical role in helping us drive brand awareness, affinity, and conversion through the strategic use of content, campaigns, programs and platforms. What You\xe2\x80\x99ll Do
Partner with subject matter experts to develop programs and original content in a variety of formats, from landing pages to blog posts and articles to white papers, infographics, videos, and more
Maximize the value and reach by turning high-performing assets into a library of derivative pieces for use in multiple channels
Build and execute content strategies that support and amplify our short- and long-term marketing initiatives and campaigns
Collaborate closely with product marketing, customer marketing, and field marketing to map and optimize content across the buyer journey
Be a steward of best practices in messaging, grammar, writing, and style
Measure and report on content performance; optimize based on results
Help develop standards, processes, and tools to drive greater efficiencies in how we work and operate as a cross-functional team
Stay on top of content marketing trends and bring new ideas for us to explore and test
Requirements
3+ years of experience, ideally in the B2B tech/enterprise software space
Strong portfolio of past experience in similar roles and skills /and ability to translate complex problems into actionable calendar
A thinker and a doer mindset\xe2\x80\x94excited about driving strategy while simultaneously rolling up your sleeves to write and edit content in a variety of formats
Ability to multi-task and prioritize projects in a dynamic, fast-paced environment
Collaborative team player with great interpersonal skills and the ability to work cross-functionally
Ability to deliver feedback thoughtfully and receive it gracefully
Strong project management skills and attention to detail
Curiosity and interest in life sciences
Nice to Have
Familiarity with the life sciences/ Pharma industry
Experience working with remote and global teams
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