Job Description

Company Description

Spark Foundry is a global media agency that exists to bring HEAT \xe2\x80\x93 Higher Engagement, Affinity, and Transactions \xe2\x80\x93 to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients\xe2\x80\x99 brands; and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world\xe2\x80\x99s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a Millennial-friendly, bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry\xe2\x80\x99s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today\xe2\x80\x99s challenges and poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.



In this age of convergence and empowerment, we are looking for talents who can help our clients reinvent themselves and guide them through their transformation. It demands colourful personalities with an irrepressible passion for all the opportunities unleashed by digital disruption. Come join our Publicis family!

If you are strong in delivering and developing exciting integrated media solutions while managing the day-to-day planning, buying, implementation, optimisation, and reporting requirements to meet client objectives, we want to talk to you!

Key Responsibilities:

• Develop and execute integrated media plans across various offline and online channels with the goal of driving client business objectives: account openings and card sign ups
• Manage daily workflow of top, mid and bottom funnel campaigns. Collaborate with cross-functional teams to ensure the integration of media plans with overall marketing strategy
• Propose and manage client media budgets to drive business targets
• Overlooking and optimising performance marketing campaigns across the channel mix including SEM, programmatic display, paid social and retargeting to drive leads and conversions
• Ensure best practice for Search, Programmatic Display and Social buying and planning
• Ensure on-going test and learns to drive campaign performance
• Drive relationships at the appropriate levels of our client organization
• Make in-depth recommendations based on strong grasp of analytics, marketing & research concepts
• Assist in mentoring, and developing team members

Qualifications

• 5+ years of experience in performance marketing (ideally within an advertising agency)
• Excellent analytical skills, with the ability to interpret data and make informed decisions based on performance metrics
• Experience leading and managing a team of media specialists, with strong interpersonal skills and the ability to provide constructive feedback
• Excellent communication and presentation skills, with the ability to articulate media plans and strategies to clients and stakeholders
• Ability to work in a fast-paced, deadline driven environment, with strong organization and multitasking skills
• Strong attention to detail and the ability to prioritise tasks effectively
• Strong Experience using 3rd party ad serving platforms including DV360 and The Trade Desk and social platforms; Facebook Business Manager
• A depth of knowledge in paid social & programmatic both operational and planning
• Fluent in Excel
• Apt knowledge & understanding of traditional and digital channels combined with the ability to understand digital infrastructure including tracking, web analytics, trafficking, and brand safety

Spark Foundry is a part of Publicis Media, an agency that harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media\'s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

Spark Foundry