Job Description

About UsCapitaLand Group (CapitaLand) is one of Asiaxe2x80x99s largest diversified real estate groups. Headquartered in Singapore, CapitaLandxe2x80x99s portfolio focuses on real estate investment management and real estate development, and spans across more than 260 cities in over 40 countries.ResponsibilitiesPlacemaking Strategy & Programme Design:Develop and implement a comprehensive placemaking strategy for Singapore Science Park and other destinationsDesign innovative programmes and initiatives that enhance the user experience, encourage community engagement and elevate the brand reputation of the destinationsBe actively involved in the day-to-day operations, ensuring all aspects of the programme are executed efficiently and effectivelyAudience Development & Engagement:Identify and target key audiences, including tenants, visitors, and the local communityDevelop and execute strategies to draw diverse audiences to the placemaking destination, ensuring active participation in events and programmesDesign outreach and engagement initiatives that resonate with the unique character of the placemaking destination, fostering a strong sense of belonging and community among all audience segmentsMarketing & Branding:Undertake the marketing and branding efforts for the placemaking programme, ensuring alignment with the destinationxe2x80x99s brand identityCreate compelling content and campaigns that highlight the unique features and offerings of the destination and spacesUtilize digital and traditional marketing channels to promote the destination, programmes and eventsEvents Planning & Management:Plan, organize, and manage a diverse range of events, including food festivals, tech showcases, wellness activities, and moreEnsure seamless execution of events, from concept to post-event evaluation, maintaining high standards of qualityCollaborate with partners, vendors, and service providers to deliver memorable experiencesRequirementsStrong understanding of marketing principles, digital media, and brand managementExcellent communication, interpersonal, and relationship-building skillsAbility to work independently and as part of a team, with a hands-on approachCreative thinker with strong problem-solving abilitiesClosing Statement:At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.Only shortlisted candidates will be notified.

CapitaLand